Social Media Marketing Specialist

2 days ago


Novena, Singapore Private Advertiser Full time $40,000 - $80,000 per year

Key Responsibility

·       Plan, film, and edit short-form videos (Reels, TikTok, YouTube Shorts) that are engaging, educational, and visually appealing.

·       Capture authentic content within clinics — interviews, lab insight, behind the scenes and patient-journeys.

·       Edit videos with platform trends in mind using tools like CapCut ensuring strong hooks and retention.

·       Create thumbnails, write captions, and select hashtags that connect with patients in a relatable way and optimised for engagement.

·       Schedule, post, and track content performance across platforms.

·       Stay updated with social trends, algorithm changes, and platform best practices.

·       Brainstorm creative ideas for campaigns or educational series.

·       Collaborate with our marketing and design team on cross-platform visuals and paid ad content.

·       Post and schedule content across social media channels.

·       Stay updated with social media trends, algorithm changes, and platform best practices.

·       Maintain a library of multimedia assets such as articles, videos and images.

Requirements

·       Diploma or Degree in Media, Communications, Marketing, or Film — or equivalent hands-on experience.

· –4 years of experience in content creation or video production (agency or in-house) for social media. Healthcare experience would be added advantage. Fresh graduates are encouraged to apply.

·       Proficient in short-form video editing tools (CapCut, Adobe Premiere Pro, or similar) and graphic design skills (Canva).

·       Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots.

·       Strong sense of visual storytelling and social media tone.

·       Strong command of English for crafting short, catchy captions and understanding tone across platforms.

·       Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour.

·       Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill)

·       Comfortable using LinkedIn for professional storytelling or brand content (added bonus).

Why Join Us

At Sincere Healthcare Group, you'll do more than just create content — you'll tell real stories that help people understand their health and fertility journeys. You'll be part of a supportive, forward-thinking team where creativity and empathy go hand in hand.



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