dental marketing manager
3 days ago
- Developing marketing strategies that will increase brand awareness and reliably bring in new clients to dental practice, as well as overseeing the execution of said strategies
- Performing competitive analysis and market research to identify industry trends and best practices and apply them to marketing initiatives
- Building a marketing team by hiring, training, and supporting new members
- Determining the advertising budget and managing ad spend
- Creating Monthly, quarterly and annual reports to showcase the success of the marketing initiatives, and identifying areas for improvement
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Manage wordpress website, semrush, google advertisement, google my business, google search and other domain platforms
- Manage ordering system
- Prepare and do stock order
- Adhoc duties for 5 clinics
- Making sure that the claim insurance bank reconciliation is updated
- Managing Online booking system
- Managing Social Media Accounts (FB my business/IG)
- Taking Video and Photo for Patients
- Editing Photo and Video
Creating and Designing Posters for advertisement/clinic needs
Requirement:
Bachelor Degree in Business / Management / Marketing
Minimum 2 years experience in the field
Must possess dental background
Proficient in Digital Marketing, Content Writing, SEO, Google Ads, Photoshop, Development and Analytics
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