Senior Manager

Are you a high-performing digital marketing expert ready to step into strategic leadership?

·       A rare opportunity to step-up into strategic leadership with coaching & growth

·       High impact, high visibility role in a growth-stage team

·       Opportunity to shape and lead future in-house digital marketing team

·       Highly strategic, digital-first role focused on performance media and digital optimization

·       Chance to drive real impact on lead generation, enrolment growth and revenue

We are seeking to recruit a Senior Manager / Associate Director, Digital & Performance Marketing to lead and transform our digital and performance marketing strategy across paid media, CRM, SEO, and web.

This is a pivotal role for a data-savvy, results-driven digital marketer with deep performance media experience, ready to own strategy, deliver real business impact, and grow into a senior leadership role.

Key Responsibilities:

Performance Media Strategy & Execution

• Lead and own the digital performance strategy and paid media across SEM (Google Ads, Bing), Meta (Facebook & Instagram), Programmatic, Display, Remarketing, Affiliate marketing and more.
• Manage performance marketing agency partners to deliver strong results and hold them accountable for full-funnel campaign setup, execution, testing, and optimisation.
• Be hands-on when needed, with the technical depth and experience to audit campaigns, troubleshoot performance issues, and set up new initiatives and strategic campaigns independently.
• Drive campaign planning, audience segmentation, A/B testing, landing page optimisation, and full funnel performance strategy.
• Ensure strong ROI and ongoing improvement and optimisation across all digital and paid media channels.

Digital Marketing Leadership

• Build and implement a digital roadmap to support enrolment growth and increase brand visibility through performance media, website, SEO/SEM, Salesforce CRM, and marketing automation.
• Shape the future of our in-house digital marketing capability – with potential to scale and manage a performance marketing team.
• Collaborate with internal stakeholders to align on strategy and optimise lead-to-enrolment conversion.
• Oversee and manage digital budget, compliance, and campaign governance.

Analytics & Reporting

• Track and optimise KPIs like lead volume, CPL, cost per qualified lead, ROAS, funnel conversion, and enrolments.
• Build and analyse dashboards using Google Analytics (GA4), Salesforce, Power BIand platform-level reporting.
• Translate insights into strategic recommendations that drive real impact.

Stakeholder Engagement & Cross-Functional Collaboration

• Act as the digital marketing subject matter expert to senior leaders.
• Present campaign performance, funnel insights, and optimisation plans to cross-functional teams and executives in a clear, impactful manner.
• Collaborate with IT and Commercial functions on data tracking, integration, and CRM alignment.

Position Requirement:

• Bachelor's degree in marketing, communications or a related field is required.
• 5 – 7+ years in digital marketing, with proven success in performance media and lead generation.
• Expertise in Google Ads, Meta, Programmatic, SEM, and CRM systems like Salesforce.
• Strong analytical skills and proven ability to turn insights into action and business impact.
• Knowledge of SEO, website, and landing page conversion, with fluency in Google Analytics, Power BI, Excel, Salesforce, and campaign platforms. Webflow CMS experience a plus.
• Hands-on experience in campaign execution and performance optimsation.
• Experience managing external agencies, digital specialists and/or freelancers to strong performance outcomes.
• Experience in ROI and lead-gen-driven environments – education, eCommerce, property, financial services or tech preferred.

Mindset & Attributes:

• Strategic thinker and sharp executor – thrives in both the big-picture and the detail.
• Highly analytical, proactive, results-oriented, and performance-driven.
• Strong stakeholder management skills, with clear communication to senior stakeholders and cross-functional teams.
• Growth mindset, hungry to learn, lead, and level up.
• Passionate about purpose-driven, future-ready marketing and making a difference in people's lives.

Application:

Interested applicants are welcome to apply by 6 November 2025.