Expert, Brand Marketing

Tmall Taobao World, a division of Alibaba International Digital Commerce Group, is committed to enhancing the global e-commerce experience by connecting international consumers with high-quality Chinese products. Backed by Alibaba's advanced technology ecosystem and robust supply chain capabilities, our Singapore-based team Tmall Taobao World focuses on deepening consumer engagement, localising brand experiences, and driving sustainable growth across Southeast Asia.

We are seeking a Marketing Specialist who is passionate about cross-border e-commerce and consumer marketing, with an in-depth understanding of both Singapore's retail landscape and Chinese consumer and brand ecosystems. This dual-market insight is essential to bridge cultural, behavioural, and market differences, enabling the successful localisation of Chinese brands and products for the Singapore market. You will work cross-functionally with product, operations, data, and regional user growth and marketing teams to implement full-funnel strategies and scalable campaigns focused on growth.

Key responsibilities include:

1. User Growth Strategy and Execution

Formulate and implement user acquisition and retention strategies tailored to China's market dynamics. Conduct continuous A/B testing across creative assets, digital channels, and landing experiences to optimise user growth and engagement outcomes.

1. Performance and Growth Analytics

Track, analyse, and report key growth metrics including Customer Acquisition Cost (CAC), Retention Rate, Lifetime Value (LTV), Return on Investment (ROI), and Conversion Rate. Provide actionable insights to refine strategic decisions and marketing spend efficiency.

1. Integrated Marketing Campaigns and Promotions

Plan and execute large-scale marketing campaigns such as Singles' Day) and 6.18 Mid-Year Festival, ensuring market-relevant positioning, promotional offers, and alignment with Chinese consumer sentiment to drive Gross Merchandise Value (GMV) and sustainable user growth.

1. Stakeholder and Partnership Management

Collaborate with Key Opinion Leaders (KOLs), media agencies, and strategic partners within China's digital ecosystem to enhance brand visibility, customer engagement, and conversion performance.

1. Cross-Functional Collaboration

Partner with product, data, and operations teams to optimise user funnel efficiency, reduce churn, and enhance the overall customer journey through data-driven experimentation and user feedback analysis.

Qualifications:

1.Bachelor's Degree in Marketing, Business, Communications, or a related discipline from a recognised institution.

1. Minimum of 3 to 7 years of proven experience in digital marketing, growth strategy, or e-commerce operations, preferably with exposure to China's consumer ecosystem or regional markets.

2. Demonstrated capability in leveraging data analytics, A/B experimentation, and performance metrics to drive user acquisition and engagement outcomes.

3. Strong understanding of China's digital landscape, including social commerce platforms (e.g., WeChat, Weibo, Douyin), KOL/influencer ecosystems, and localised media planning strategies.

4. Proven ability to operate effectively within a fast-paced, cross-cultural, and matrix organisation, collaborating across regional and global teams.

5. Excellent written and verbal communication skills, with professional fluency in both English and Mandarin to facilitate effective liaison with China-based stakeholders, agencies, and platform partners.