Senior Marketing Executive

2 days ago

West Singapore WILD DYNASTY PTE. LTD. Full time $80,000 - $120,000 per year

Job Description:

We are looking for a Senior Marketing Executive to lead our content strategy, media outreach, and partnership initiatives. The ideal candidate should have a strong understanding of product insights, media channels, and business development capabilities. This role requires expertise in content planning, managing digital platforms, and establishing partnerships with KOLs and MCN companies. If you are passionate about marketing, content creation, and driving impactful campaigns, we invite you to join our team.

Key Responsibilities:

  • Content Strategy & Execution: Develop and execute compelling content plans for marketing campaigns, ensuring alignment with brand positioning and target audience preferences.
  • Creative Content Production: Design and edit high-quality visual and video content using tools such as Photoshop, Premiere Pro, Canva, CapCut, and Illustrator.
  • Social Media & Community Growth: Manage and expand the company's presence on platforms including Instagram, TikTok, Facebook, Twitter, and YouTube, while optimizing content for engagement.
  • Media Relations & Publicity: Plan and oversee media releases, coordinate with press and digital media, and maximize brand visibility across key channels.
  • KOL & MCN Partnerships: Identify, negotiate, and collaborate with KOLs, influencers, and MCN companies to enhance brand reach and credibility.
  • Campaign Planning & Execution: Lead both online and offline marketing initiatives, ensuring effective execution across different touchpoints.
  • Market & Product Insights: Analyze industry trends, audience behavior, and competitor strategies to inform content direction and campaign planning.
  • Performance Monitoring: Track and assess campaign performance, social media metrics, and partnership effectiveness, optimizing strategies accordingly.

Requirements:

  • 3 years of experience in marketing, content strategy, or digital marketing.
  • Proficiency in photo and video editing tools: Photoshop, Premiere Pro, Canva, CapCut, Illustrator.
  • Proven experience in content planning, campaign execution, and audience engagement.
  • Strong understanding of product insights, digital marketing channels, and business development.
  • Ability to negotiate and manage partnerships with influencers, KOLs, and MCN agencies.
  • Familiarity with both online and offline marketing strategies.
  • Strong organizational and project management skills.
  • Excellent communication skills in both English and Chinese (written and verbal).
  • Passion for gaming or experience in the gaming industry is a plus.
  • Diploma or degree in Marketing, Communications, Design, or a related field.

What We Offer:

  • A dynamic and creative work environment.
  • Opportunities to lead high-impact marketing projects and partnerships.
  • Travel opportunities for industry events and activations.
  • Competitive salary and benefits.

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