Influencer Marketing Executive

2 weeks ago

Singapore HINOMI PTE. LTD. Full time $60,000 - $120,000 per year

Job Summary

We're looking for an Influencer Marketing Executive who doesn't just watch content — they decode it. Someone who understands why a TikTok goes viral, why a YouTube story makes you stay till the end, and how great storytelling drives conversion.

You'll help shape and execute influencer marketing strategies across TikTok, Instagram, and YouTube — building authentic creator partnerships and crafting campaigns that connect emotionally and perform commercially.

The ideal candidate is equal parts strategist and storyteller: obsessed with content, fluent in social culture, and always analyzing what makes audiences stop scrolling.

Key Responsibilities

Influencer Strategy & Collaboration

  • Develop and execute influencer strategies that blend storytelling with performance.

  • Identify creators who naturally align with the brand's voice and narrative style.

  • Negotiate and manage influencer partnerships, ensuring clear deliverables and creative freedom.

Campaign Management

  • Plan and oversee influencer campaigns across TikTok, Instagram Reels, and YouTube.

  • Work with creators to produce story-driven shortform content that feels native , not "ad-like."

  • Analyze performance metrics and continuously optimize for reach, engagement, and conversion.

Creative & Storytelling

  • Partner with influencers to concept and script engaging stories that connect emotionally with viewers.

  • Understand how shortform storytelling works — from hook to retention to payoff.

  • Ensure all content reflects brand tone and drives measurable results.

Relationship Building

  • Build long-term, trust-based relationships with creators and agencies.

  • Act as the brand's ambassador within the creator ecosystem — approachable, supportive, and creatively aligned.

Reporting & Insights

  • Compile performance reports with actionable insights on content effectiveness and audience behavior.

  • Use data to inform future storytelling and creator strategies.

  • Stay ahead of social trends, platform algorithms, and emerging creator formats.

Qualifications

  • Bachelor's degree in Communications , Marketing , or Media Studies (preferred but not required).

  • Proven experience in influencer or social media marketing.

  • Deep understanding of TikTok, Instagram, and YouTube storytelling formats.

  • Strong creative instincts and storytelling sense — you know how stories build emotion and convert.

  • Excellent communication, negotiation, and project management skills.

  • Proficiency in influencer marketing and analytics tools.

Bonus Points If You:

  • Can explain why certain TikTok trends work — and how to adapt them for brands.

  • Have a YouTube feed full of creators, storytellers, and campaign breakdowns.

  • Think in hooks, arcs, and retention curves.

  • Understand that the best influencer content doesn't just "go viral" — it tells a story that sells .

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