Marketing Executive

2 days ago

Singapore HANSFORT PTE. LTD. Full time $40,000 - $60,000 per year

Working Hours : 8:30am to 6:15pm (Mon to Fri)

Working Location : Boonlay

Key Responsibilities / 主要职责

1. Marketing Strategy & Planning / 营销策略与规划

  • Develop and implement marketing plans aligned with the company's business goals.
  • Propose and manage marketing budgets for campaigns and events.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • 制定并执行与公司业务目标一致的营销计划。
  • 为活动和宣传提议并管理营销预算。
  • 进行市场调研与竞争对手分析,识别趋势与机会。
2. Branding & Promotion / 品牌与促销
  • Maintain consistent brand image across all platforms and materials.
  • Plan and execute promotions for new product launches, seasonal menus, and special events.
  • Design and coordinate in-store marketing materials (posters, banners, menu inserts, etc.).
  • 确保品牌形象在所有平台和宣传材料中保持一致。
  • 策划并执行新产品、季节性菜单及特别活动的促销。
  • 设计并协调店内宣传材料(海报、横幅、菜单插页等)。
3. Digital Marketing / 数字营销
  • Manage social media accounts (Instagram, Facebook, TikTok, etc.).
  • Plan and schedule regular posts and online campaigns.
  • Monitor and respond to customer reviews and feedback online.
  • 管理社交媒体账号(如Instagram、Facebook、TikTok等)。
  • 规划与安排定期发布内容及线上广告活动。
  • 监控并回复线上客户评价与反馈。
4. Content Creation / 内容创作
  • Work with designers and photographers to create appealing visuals.
  • Write creative captions, product descriptions, and marketing copy.
  • Plan monthly social media content calendars.
  • 与设计师及摄影师合作,制作吸引人的视觉内容。
  • 撰写创意文案、产品描述及营销宣传内容。
  • 规划每月社交媒体内容日程。
5. Customer Engagement & Loyalty / 客户互动与忠诚度
  • Develop and manage customer loyalty programs and feedback systems.
  • Organize in-store events, sampling, and influencer collaborations.
  • Encourage and monitor Google Reviews and social engagement.
  • 制定并管理客户忠诚计划与反馈系统。
  • 组织店内活动、试吃及网红合作。
  • 鼓励并监控谷歌评价及社交互动。
6. Sales Support / 销售支持
  • Support store promotions with digital ads.
  • Track campaign performance and report results.
  • Prepare monthly marketing reports for management.
  • 为门店促销提供数字广告支持。
  • 跟踪活动表现并汇报成果。
  • 编制月度营销报告供管理层参考。
7. Collaboration & Coordination / 协作与协调
  • Work closely with operations, production, and design teams.
  • Liaise with vendors, media partners, and agencies for marketing activities.
  • 与运营、生产及设计团队紧密合作。
  • 与外部供应商、媒体及广告公司协调营销活动。

Requirements /要求

  • Diploma/Degree in Marketing, Communications, or related field.
  • At least 1–3 years of experience in F&B, retail, or hospitality marketing.
  • Strong understanding of social media and digital advertising.
  • Creative and proactive with good communication skills.
  • Proficient in Canva, Photoshop, or similar design tools (preferred).
  • Photography/videography skills are a plus.
  • 市场营销、传播或相关专业文凭/学位。
  • 具有1–3年餐饮、零售或酒店行业营销经验。
  • 熟悉社交媒体及数字广告操作。
  • 具备创意思维和良好的沟通能力。
  • 熟练使用Canva、Photoshop等设计工具者优先。
  • 具备摄影/视频制作技能者更佳。

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