Luxury Retail Public Relations Account Executive

Overview

Gusto Collective Singapore is seeking an experienced, dynamic, and passionate Public Relations Account Executive (Fashion, Beauty, Lifestyle) who thrives in a fast-paced and collaborative environment. You will look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion, luxury, lifestyle, beauty, and hospitality clients.

Your areas of focus will be:

• Client Servicing: Providing day-to-day consultancy and client management through close collaboration to support clients' business objectives and targets for the market. Work collaboratively with clients and internal teams to track and review all campaign results to ensure client satisfaction.
• Strategy: Support account lead and teams in conceptualisation, development, and execution of strategic 360-degree communication plans (with measurable objectives)
• Public Relations: Devise and drive strategy for media pitching, identify and pitch compelling stories and features, provide counsel to spokespersons, manage and resolve crisis when required, and assist in sample management and coordination for fashion brands.
• Social: Implement strategies that push creative boundaries for social media campaigns, identify suitable content creators/collaborators, plan and lead content production with partners and various teams to deliver effective content across social networks.
• Content: Development of key messages and ensure consistency and accuracy of content and marketing collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.
• Media Monitoring & Reports: Conduct regular media monitoring on coverage, track, analyze, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are met
• Event Management: Assist and work closely with events team to conceptualise events that best suits client's brief, development of event flow and on-site manpower requirement.
• Stakeholder Relations: Build and maintain good relationships with external stakeholders including media, social media influencers, clients (existing and potential), and industry partners.

To succeed in the role, you will have:

• A diploma or bachelor's degree in a relevant field from an accredited college or university
• At least 1 year of relevant experience in Communications and/or Public Relations. Previous agency experience with proven track record in client satisfaction is a plus
• A good understanding of global and industry trends in fashion, beauty, luxury and lifestyle
• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Understanding of clients' requirements with ability to execute effectively and efficiently
• Self-motivated and resourceful, with high levels of initiative
• Excellent written and communication skills with an eye for detail
• Good interpersonal skills
• Strong analytical skills with ability to anticipate client requirements and provide strategic support and advice accordingly
• Flexibility, determination, enthusiasm and the ability to cope well under pressure
• Excellent organisational skills

You can look forward to:

• A wealth of diverse opportunities and challenges to develop and grow your skill sets
• An exciting and dynamic client portfolio of international and reputable brands
• Being involved in a wide range of brand experiences and events
• A highly-supportive and collaborative work environment
• A motivating, fun, and integrated work culture

About Gusto Collective:

Gusto Collective is Asia's leading Brand Technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.

The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of AR/XR, Web2 to Web3 activations, metahuman IPs and emerging AI solutions.

The group has over 200 full-time Gustodians across six offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, London and Paris. Since its founding, the company has garnered widespread industry recognition as Forbes Asia's 100 Companies to Watch and as a multi-award winner recognized for excellence in NFT Innovation and creativity. Gusto has recently completed its Seed Plus fundraising at $23 million USD, with Animoca and Gaw Capital leading the round.