Product Marketing Executive

2 weeks ago

Central Region, Singapore Singapore Eruby Microelectronics Pte Ltd Full time $90,000 - $120,000 per year
Role summary

You will own product positioning, Go-To-Market (GTM) strategy, and commercial outcomes for one or more product brand. Partnering with Sales, and Partners, you'll translate market and customer insight into messaging, launches, and programs that drive adoption, revenue, and retention.

Key responsibilities
  • Positioning & messaging: Define USPs, and differentiated messaging; maintain product narratives, pitch decks, and web copy. Build GTM plans for launches and iterations; set objectives, timelines, and cross-functional responsibilities.
  • Market & customer insight: Conduct competitive analysis, win/loss, pricing studies, and customer interviews; turn insights into road-map and GTM recommendations.
  • Sales enablement: Create pitch materials, battlecards, objection handling, demos, and training; support deal strategy for key opportunities.
  • Demand collaboration: Brief campaigns, content, and events; deliver product-led stories for webinars, case studies, and blog posts.
  • Metrics & reporting: Define success metrics for launches and ongoing adoption; instrument dashboards and report results with clear next actions.
  • Advocacy: Build customer reference programs, conduct reviews, and analyst/press relationships where relevant together with Sales
  • Cross-functional partner: Serve as the voice of the customer to Product; influence R&D roadmap with commercial impact assessments.
  • Willingness and able to travel for business to assigned regions, within short notice

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