Social Media and Marketing Executive

Kampung Siglap Lifeskills Training & Retreat Centre (KS) is New Hope Community Services' (New Hope CS) response to addressing poor attendance at life-skills training workshops and the lack of sustained engagement with less advantaged beneficiaries. It is designed for sustained engagement with our beneficiaries, to empower them to make positive and lasting changes for better life outcomes.

KS is a first-of-its-kind training facility, where essential life skills are imparted through holistic retreat programs. It aims to equip beneficiaries with relevant skill sets, remove limiting beliefs, and instil confidence and hope for the future. Many low-income families are entrapped in a poverty cycle, even experiencing inter-generational poverty. Sustained engagement with them is vital because it is relationship focused. Beneficiaries develop healthy mindsets and relevant skills through constructive relationships with mentors, case managers, and volunteer befrienders.

KS will also serve as a platform for community volunteerism. Schools, corporations, and individual volunteers can give back through various avenues. This will be a 'many helping hands' approach towards profound social good. KS will be a place where both givers and receivers will be enriched through meaningful interactions.

Social Media

• Co-develop and implement a comprehensive communications plan to promote KS's brand, its goals & objectives, core services & programs, and impact.
• Produce end-to-end content for various platforms; both online & offline – such as websites, newsletters, brochures, videos, and social media.
• Manage KS's digital communication platforms, including social media, website, email campaign, and other multimedia platforms.
• Build strong relationships with stakeholders (beneficiaries, volunteers, donors, media partners and government agencies) to raise awareness of KS's brand, its goals & objectives, core services & programs, and impact.
• Brand guardian to ensure all visual communications are on align with KS' brand, factual and consistent, where artwork is produced in the utmost quality.
• Monitor and evaluate the effectiveness of communication strategies and make recommendations for improvements.
• Plan and execute public events and campaigns to engage the public and promote advocacy & branding of KS.
  Act as KS's media relation and produce press releases/ media kit.

Marketing

• Lead the sales and marketing effort for KS's existing programmes and services.
• Analysing budgets, preparing annual marketing budget plans and scheduling expenditures to meet the needs of the organisation.
• Facilitate public relations communication with external stakeholders.
• Foster relationships with stakeholders.
• Develop and maintain professional networks.

Others

• Any other related duties in New Hope CS as assigned by Reporting Officer.

Accountability

• Report to Centre Manager (KS) / Director, Kampung Siglap

Core Competencies

• Communication: Excellent interpersonal and communication skills for effective communication with residents, team, community partners, and stakeholders.
• Leadership: Excellent team player with strong leadership and responsibility skills.
• Self-motivated individual with the ability to work independently.
• Passionate about volunteerism and enjoy serving in community.
• Good organisational and project management skills.
• Strong writing, editing, and proofreading skills.

Technical Competencies

• Proficiency in IT Systems and Microsoft Office Suite (e.g., Microsoft Word, Excel, PowerPoint, etc.).
• Knowledge of graphic design software (Adobe Creative Suite).
• Knowledge of digital marketing, SEO, and social media platforms.

Education and Experience

• Minimum Degree in relevant disciplines
  At least 2 years of related work experience

The intent of this job description is to provide a representative summary of the major duties and responsibilities of the position. You may be required to perform job-related tasks other than those specifically presented in this description. This job description does not constitute a contract of employment.