International Marketing Manager

Company Description

Believe is one of the world's leading digital music companies. Believe's mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.

Its 2,037 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency.

To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry

Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).

Ready to #setthetone with Believe?

Job Description

• This role can be based in several locations in Asia, so you may see multiple versions of this job description
• Applications should be submitted in English

The International Marketing Manager - Asia Region plays a key operational role in executing the global artist development strategy led by the Head of International, Artist Services. This position requires both import and export expertise, focusing on managing international marketing campaigns into the Asia Region, ensuring seamless coordination across global teams to build audiences for international artists within Asia, plus driving the export success of selected Asia regional artists in key markets beyond their home territory.

As a key operational lead, you will work closely with teams in the Asia, US, and Europe to ensure the execution of high-impact marketing campaigns, audience development initiatives, and strategic partnerships.

You will also act as the primary liaison between the Head of International and local Asia Region marketing teams, ensuring alignment and smooth execution of selected artist campaigns.

Key Responsibilities

International Artist Development & Campaign Execution

• Oversee the execution of international marketing and audience development strategies for a roster of selected artists both into and out of the Asia Region.
• Coordinate with International and local Asian EMP teams to drive opportunities on DSPs, media partners, agencies, and content creators to maximize artist visibility and reach in key international markets.
• Ensure high-quality support for international and Asia Region artists, including white-glove campaigns, promotional activations, and marketing strategies tailored to export countries.
• Support the development and execution of cross-border marketing collaborations and influencer activations.
• Provide structured reporting to measure campaign performance and optimize strategies.

Team & Project Management

• Act as the day-to-day operational lead, ensuring smooth collaboration between international and local Asia Region marketing teams.
• Ensure timely execution of international campaigns by setting clear milestones, deliverables, and accountability across internal teams.
• Troubleshoot and solve challenges proactively, ensuring efficient problem resolution in artist and market relations.

Marketing Strategy Execution & Optimization

• Implement marketing and promotional strategies across digital and offline channels to drive targeted artist growth primarily within the Asia Region.
• Ensure campaign execution aligns with Believe's artist-first philosophy, emphasizing authenticity, audience engagement, and long-term sustainability.
• Monitor campaign performance in key Asian markets and suggest data-driven optimizations to maximize impact.
• Manage external agency relationships to ensure best-in-class marketing execution in key Asian territories.

Financial & Performance Oversight

• Track campaign budgets, ensuring cost efficiency and maximum return on investment (ROI).
• Collaborate with finance teams to accurately track revenues, expenses, and profitability for international campaigns.
• Provide support in managing the international P&L, ensuring transparent budget allocation and cost control.
• Ensure timely and accurate forecasting and performance tracking for marketing and promotional spending.

Data Analysis & Reporting

• Analyze key performance metrics for campaigns, including streaming performance, audience engagement, and market

Qualifications

Hard Skills

• Project Management: Proven ability to oversee complex marketing campaigns across multiple markets.
• Global Marketing Strategy Execution: Experience in executing cross-market campaigns with a focus on localization and audience engagement.
• Regional Marketing Strategy Execution: Proven track record and specific expertise marketing in Asia for Asian artists - leading strategy and execution for Indian, Chinese, Thai, Indonesian, Philippine, Japanese or Korean artists across the Asia region and beyond.
• Data & Performance Analysis: Strong analytical skills with the ability to derive insights from performance data.
• Budget & Financial Management: Ability to track and manage marketing budgets, optimizing costs for maximum impact.
• Music Industry Knowledge: Deep understanding of international music markets, DSP strategies, and promotional best practices, with a focus on Asia.
• Cross-Team Collaboration: Experience in working with diverse teams across different time zones and cultural backgrounds.

Soft Skills

• Leadership & Teamwork: Ability to work independently while being a strong team player in a global organization.
• Strategic Thinking: Ability to execute high-level strategies while ensuring tactical excellence.
• Problem-Solving: A solution-oriented mindset, capable of troubleshooting challenges proactively.
• Communication & Negotiation: Strong ability to coordinate across stakeholders, aligning multiple teams around shared objectives.
• Adaptability & Agility: Comfortable working in a fast-paced and dynamic environment.

Required Experience & Qualifications

• Fluent in English (additional Asian languages a plus).
• 5+ years of experience in music marketing, international or Asia Region project management, or artist development.
• Experience in managing multi-market campaigns and collaborating with international and/or Asia Region teams.
• Deep knowledge of streaming platforms, DSP marketing strategies, and digital audience development.
• Experience working with artists, managers, and industry stakeholders at a high level.
• Strong background in the music industry, digital distribution, or entertainment marketing.

Additional Information

SET THE TONE WITH US

Working at Believe means having individual and collective impact in a fast-growing company

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe - our People and our Artists.

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB Well being advantages

• Tailor-made training and coaching program
• Remote working policy
• Work/Life balance support
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist

SING IN HARMONY CSR Advantages

• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.