Assistant Manager, Group Digital Platforms UX/UI

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

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PURPOSE

The Group Platforms team is responsible for identifying, defining, and managing technologies to fulfil business objectives.

The Group Platforms team operates across FWD Group to:

• Collaborate with functions to drive operationalisation of business development, platform management and partner solutions.

• Evolve platform development roadmaps and collaborate on solution design to achieve optimal business outcomes.

KEY ACCOUNTABILITIES

• Define and provide user experience and user interaction solutions and wireframes for core business platforms, web and native applications that could cover Gen AI initiatives

• Developing and maintaining design guidelines and best practices for GenAI features, ensuring consistency in visual style, interaction patterns, and overall user experience.

• Ability to manage and comprehend more complex business platforms that have high impact within the different FWD markets

• Ability to very clearly define the correct problem, and potentially skip parts of the research in order to accelerate to the solutions, thereby saving time and costs for the company.

• Provide ongoing UX/UI support for core platforms as external and internal requirements arise.

• Engage and communicate with internal stakeholders in regional markets to align, and deliver seamless platform journeys and interaction solutions

• Lead the conduct, analysis, and evaluation of user research activities specific to platforms to inform UX and UI decisions and assets for the relevant platform ideation.

• Liaise effectively with product managers at group and country levels and developers to align suitable UX/UI assets and application

• Ensure platforms are designed to achieve platform and customer success metrics in line with the business objectives.

• Partner with Product Managers, CX and business functional teams to support and guide the requirements refinement

• Support the design aspects of the platform roadmap and delivery timelines alongside target business goals.

• Ability to manage multiple platform portfolios at the same time

Development

• Contribute to the development and skill learnings of the junior UX/UI product designers in the team

Operations

• Support the maintenance and growth of platform(s) through structured feedback-loop design thinking cycles, ensuring effective prioritisation of design enhancements aligned with best-in-class practices consistent with company vision and business goals.

QUALIFICATIONS / EXPERIENCE

• University degree in Graphic, Interaction, Web, Multimedia Design or related equivalent with 5+ years of UX/UI design experience working on digital platforms or applications

• Expert knowledge and proven UI design system and methodologies

• Fundamental understanding of typography, iconography and composition

• Expert knowledge of Design software (Figma)

• Experience in Financial Services, eCommerce / InsurTech-Fintech / Start-up environment, while not mandatory, will be advantageous.

Knowledge and technical skills:

• Practised and skilled understanding of the current and emerging design frameworks and systems and how they are applied to digital application design processes and asset(s) creation

• Ability to conduct and process Design Thinking processes and activities in context of supporting a platform design problem set

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• Familiar with Agile work environment as a UX/UI product manager

• High capacity to understand new problem concepts related to financial services, analyse and solve problems within design context.