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We are looking for a Senior UX Designer / UX Lead who combines a deep understanding of human behaviour, cognitive psychology, and design thinking to craft exceptional user experiences. You will play a pivotal role in planning, designing, and executing UX strategies that transform complex challenges into intuitive and engaging digital solutions.

• Plan and conduct user research including interviews, surveys, workshops, usability testing, and A/B testing.

• Analyse research findings to translate user insights and behavioural data into actionable design opportunities.

• Apply knowledge of cognitive biases, decision-making processes, and human psychology to inform design strategies.

• Create wireframes, user flows, and prototypes (low- to high-fidelity) using tools such as Figma.

• Test and iterate design concepts with users to refine experiences and ensure alignment with user mental models.

• Deliver design solutions that are elegant, intuitive, and aligned with both user needs and business goals.

• Drive iterative design improvements based on user feedback, stakeholder input, and performance metrics.

• Champion human-centred design principles and behavioural insights to optimise user journeys and interfaces.

• Partner closely with product managers, developers, and marketing teams to ensure designs are feasible, effective, and aligned with business strategy.

• Advocate for the user at every stage of the product lifecycle through evidence-based recommendations.

• Recommend and implement UX tools and methodologies that enhance design quality, collaboration, and efficiency.

• Contribute to the continuous improvement of design processes and systems within the organisation.

• Minimum 7 years of professional UX design experience.

• Demonstrated expertise in user behaviour, cognitive principles, and interaction design.

• Proven ability to apply behavioural insights to create digital experiences that drive user engagement and business results.

• Strong proficiency with UX tools including Figma, Adobe XD, Miro, UserTesting, Hotjar, or similar.

• Hands-on experience in research, prototyping, usability testing, A/B testing, design thinking, service design, and accessibility standards.

• Excellent communication, facilitation, and stakeholder management skills.