Marketing Executive

2 days ago

Singapore SECRET FURNISHING PTE. LTD. Full time $60,000 - $120,000 per year
Marketing Executive (3+ Years of Marketing Experience)

Location: Singapore

Salary Range: $3,000 – $4,000/month

Job Type: Full-Time

About Secret Furnishing

Secret Furnishing is one of Singapore's fastest-growing home furnishing SMEs, specialising in curtains, blinds, and customised window treatments. With multiple showrooms across Singapore.

As part of our expansion, we are looking for a Marketing Executive who is hands-on, creative, and results-driven. You will support the Head of Marketing in driving campaigns, managing digital platforms, and contributing to our brand's growth. This role is ideal for someone with at least 3 years of experience who enjoys working across different aspects of marketing in a fast-paced SME environment.

Key Responsibilities

Digital Marketing & Advertising

  • Plan and execute campaigns across Facebook, TikTok, Google Ads (SEM), and other digital platforms .
  • Monitor and optimise campaigns for lead generation and ROI.
  • A/B Creative testing, audience targeting

Content & Creative

  • Produce engaging marketing materials, including social media posts, visuals, and short videos .
  • Assist with basic graphic design and video editing (e.g. Canva, capcut)
  • Work with internal teams to ensure consistent branding and messaging.

Website & SEO

  • Manage and update the company website using WordPress + Elementor .
  • Improve site performance with on-page, off-page, and technical SEO .
  • Optimise landing pages for conversions.

CRM & Customer Journey

  • Manage CRM records and campaign data.
  • Support customer lifecycle planning, automation, and lead follow-ups.

Campaign Strategy & Planning

  • Assist the Head of Marketing in planning promotions, bundles, and seasonal campaigns.
  • Conduct competitor and market research to guide marketing strategy.
  • Contribute creative ideas to enhance customer engagement.

Reporting & Analytics

  • Track KPIs across digital platforms, website, and CRM.
  • Prepare weekly and monthly reports with actionable insights.

Ad-hoc Marketing Support

  • Assist with showroom marketing, events, or offline campaigns (flyers, partnerships, sponsorships).
  • Coordinate with vendors, partners, and media when required.
  • Support cross-departmental projects — a key part of SME teamwork.
Requirements
  • Minimum 3 years of marketing experience (experience in home furnishing / retail / interior design industry is a plus).
  • Hands-on experience with Facebook Ads, TikTok Ads, Google Ads (SEM) .
  • Familiar with WordPress + Elementor .
  • Basic skills in graphic design & video editing .
  • Working knowledge of SEO (basic + technical) .
  • Comfortable with CRM systems and customer journey planning.
  • Analytical and data-driven with strong reporting skills.
  • Excellent communication and organisational skills.
    Adaptable, resourceful, and willing to go beyond a fixed scope in an SME environment.

How to Apply:

Send your CV, portfolio (if available), and a short cover note to

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