Category Lead

YOUR IMPACT - YOUR ROLE

As our Category Lead for Vertical Services, you will be responsible for scaling Helpling Singapore's non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence, and build a high-performing ecosystem of partners and service providers.

You'll work across strategy, partner management, operations, and product enablement - ensuring service quality, profitability, utilisation, and customer satisfaction. This role is ideal for someone who enjoys building, optimising, and scaling business functions from the ground up, especially in a fast-moving environment.

WHAT YOU WILL DO:

Category Strategy & Development

• Co-define and execute growth strategy for vertical services aligned with business goals

• Evaluate existing services to identify opportunities for enhancement, growth, or repositioning

• Develop a sustainable roadmap for category expansion, profitability, and service excellence

Provider Operations & Partner Excellence

• Establish scalable SOPs and workflows to support provider onboarding, readiness, and performance

• Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets

• Set and track performance KPIs for partner agencies and service providers

• Lead partner engagement and improvement initiatives to drive quality, retention, and accountability

• Equip partner managers with frameworks, tools, and guidance to achieve performance targets

Service Quality & Provider Experience

• Act as the voice of the provider and champion initiatives that enhance experience, satisfaction, and feedback loops

• Cultivate a strong service culture with consistency, reliability, and high-quality delivery

Data-driven Performance & Continuous Improvement

• Analyse commercial and operational performance, identify improvement opportunities, and implement solutions

• Lead category-level improvement projects to enhance efficiency and service reliability

Cross-Functional Leadership

• Work closely with internal teams to align on goals, campaigns, and product needs

• Serve as the primary point-of-contact for management on all vertical services matters

YOUR WHY WHAT YOU NEED TO SUCCEED

Experience & Skills

• 5 years' experience in category management, operations, or business ownership roles

• Proven experience in marketplaces, gig-economy platforms, logistics, or service businesses preferred

• Strong operational understanding and ability to build structured systems and processes

• Demonstrated ability to drive commercial outcomes and manage partner ecosystems

• Data-driven decision-maker with strong analytical and problem-solving mindset

• Excellent communication and stakeholder management skills

Who you are

• A builder, not just a maintainer - excited to create, refine, and scale systems
  Hands-on, resourceful, and comfortable balancing strategic and execution work

• Strong leadership presence - able to influence, support, and elevate team performance

• Customer- and provider-centric, with a passion for service quality and improving experiences

• Comfortable in ambiguity, proactive in creating clarity and momentum

WHAT YOU CAN EXPECT FROM US

• Competitive compensation and performance bonus

• Opportunity to build and scale a fast-growing business unit in Singapore

• Autonomy to lead strategic initiatives with meaningful business impact

• Hybrid work environment with flexibility and trust

• A diverse, international team with ambitious goals and a collaborative culture

• Personal and professional development opportunities - we believe in growing our people as we grow the business

ABOUT TIGER ABOUT HELPLING PREMIUM ABOUT HELPLING SELECT APPLY NOW

Ready to shape the growth of Helpling's vertical services in Singapore? If you are a strategic operator, a builder at heart, and excited to lead a category from scale-up to success, we'd love to meet you.
Apply now and help us redefine home & lifestyle services across APAC.

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