Marketing Manager

2 weeks ago

Singapore HANLIN INTERNATIONAL EDUCATION PTE. LTD. Full time $80,000 - $120,000 per year

Job Description

  • Drive lead generation activities to build and manage prospective student/parent databases for enrolment
  • Support go-to-market launch strategies for new products, integrations, and campaigns
  • Develop and execute marketing campaigns across both online and offline platforms
  • Manage digital marketing activities, including SEO, SEM, social media, Google Ads, and Facebook Ads
  • Create, optimise, and coordinate the production and distribution of marketing materials (banners, newsletters, videos, emailers, printed collaterals, etc.) in collaboration with creative teams
  • Lead or support large-scale virtual and physical events, promotions, and communication campaigns
  • Work closely with Product, Sales, and Customer Success teams to design integrated campaigns that drive growth and customer engagement
  • Produce effective product marketing content, templates, and presentations to support business goals
  • Collaborate with internal stakeholders and external vendors to ensure timely delivery of initiatives
    Streamline marketing operations and support continuous process improvement

Job Requirements

  • Bachelor's degree in Marketing, Mass Communications, or related field
  • At least 5 years of experience in digital and/or product marketing (experience in the education industry is an advantage)
  • Proven track record in lead generation, content marketing and copywriting, with strong attention to detail
  • Proficient in ad serving and web analytics tools (e.g. Google Analytics, WebTrends)
  • Strong understanding of digital marketing concepts and best practices
  • Excellent communication, stakeholder management, and project management skills
    Knowledge of the tuition/education industry and Sitefinity is an added advantage

Email your resume to

We regret to inform you that only shortlisted candidates would be notified

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