Marketing Manager, Fresh, Fresh Singapore
2 days ago
We are looking for an exceptionally motivated and talented Marketing Manager to join the marketing team at Amazon Fresh Singapore. This team is responsible for data-driven and creative marketing solutions to reach relevant customers for Amazon Fresh. In this role, you will be responsible for conceptualizing and implementing marketing campaigns to target potential Fresh customers and drive them through the funnel. You will have a strong customer focus and analytical skills. You will help execute, and deliver on detailed plans, timelines and communicate to leadership on impact. Everyone on the team needs to be entrepreneurial, wear many hats and thrive in ambiguity.
The ideal candidate will have e-commerce and marketing experience in FMCG, with strong customer backwards intuition. You will have experience managing paid and free marketing channels, customer lifecycle, budget management and A/B testing. You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple teams and levels in the organization. High judgment, customer obsession, ability to influence and analytical talent are essential to success in this role.
Please note this role is a 12-months fixed term contract.
Key job responsibilities
The Marketing Manager will be focused on:
- Crafting and implementing strategies to optimize new customer acquisition, conversion, frequency and loyalty.
- Drive customer acquisition and retention goals. Have a thorough understanding of customer metrics and create action plans to manage continuous improvement initiatives.
- Build a traffic plan across marketing channels, working with an agency to deliver on plans (including email, onsite, paid search, PR, paid social, display)
- Create and drive roadmap for customer experience including usability studies, surveys, onsite promotions and A/B tests.
- Analyzing campaign performance metrics, reporting on data and recommending areas for improvement.
- Work with product team to develop and improve CX and personalization.
- Strong understanding of the e-commerce industry landscape to make recommendations to the business.
- Working closely with Marketing & Country Leads to create original content or make significant changes to site features and experience.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing budgets
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience using email platforms and editing HTML
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