Associate Lecturer

14 hours ago

Clementi, Singapore Singapore Institute of Management Full time $60,000 - $80,000 per year

1) Module Description

'Delivering value' is the last element of the Marketing exchange process and requires careful consideration of the ways in which products, brands, services and experiences are made available to customers and consumers. The distribution channels must ensure that the right products are moved to the right place, at the right time, quality and price. Otherwise, the rest of the marketing efforts relating to what the customer wants, creating relevant products and services and promoting those to the target market will come to nothing.

It is not surprising that the most successful companies in the world such as Amazon, Zara and Tesco are excelling in this marketing element which is not a high-profile subject for people outside the industry. The digital age has further increased the challenges in managing distribution channels given the high consumer expectations but has also created opportunities for the companies that understand the importance of this marketing subject.

Requirements

  • Mark Individual or Group Assignments

2) Job Requirement

  • A PHD or Master's Degree in related discipline from a reputable university
  • At least 2 years of relevant teaching experience at the tertiary level
  • 5 years of relevant work experience will be an added advantage
  • Familiar with various referencing styles, especially the Harvard Stirling University Referencing style

We regret that only shortlisted candidates will be notified.

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