Growth Marketing Specialist

6 days ago

Singapore Maker Lab Full time $90,000 - $120,000 per year
Role:
  • Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.
  • Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
  • Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.
  • Own the end-to-end process from inception to deployment for push notifications emails and in-app communications.
  • Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.
  • Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs.
  • Effectively maintain expectations with stakeholders and meet key deadlines.
You:
  • BA/BS degree, or in lieu of degree, relevant work experience.
  • 5 years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
  • Experience working in high-growth, technology led matrix organisations, ideally with some fintech exposure.
  • Experience with mobile app and growth marketing / hacking desired.
  • Experience with CRM marketing technology preferred.
  • Previous experience on using SQL for growth and marketing analytics.
  • Able to clearly coordinate and provide information to the cross-functional teams.
  • Data-driven, being able to convert data into high value business decisions and campaign optimisations.
  • A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Able to independently start projects and is agile and able to learn and quickly adapt to changes.
  • Proven ability to balance multiple priorities and strong attention to detail.
  • Exceptional analytical, project and stakeholder management skills.
  • Copywriting skills are desired.
  • Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.

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