Marketing Manager

1 week ago


Downtown Tanjong Pagar, Singapore Fortuna Full time $90,000 - $120,000 per year

**Marketing manager

Key Responsibilities**


• Strategy Development:Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.

• Campaign Management:Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.

• Market Research:Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.

•Budget Management:Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership:Lead and mentor marketing teams, providing guidance and direction to marketing professionals.

• Performance Analysis:Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.

• Cross-Functional Collaboration:Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.

• Brand Management:Maintain a consistent brand image and message across all marketing communications and platforms.Essential Skills
• Strong leadership and communication skills.

• Analytical ability to interpret market data and campaign results.

• Proficiency in various marketing channels and digital tools.

• Strategic thinking and problem-solving abilities

.
• Excellent project management and organisational skills.


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