Product Marketing Manager

4 days ago

Kampong Ubi, Singapore SUNLORD ELECTRONICS TECHNOLOGY PTE. LTD. Full time $90,000 - $120,000 per year

Product Marketing Manager

The ideal candidate will be responsible for the marketing strategy and execution of our product lines, with a focus on developing and executing effective marketing campaigns and managing product launches to ensure maximum visibility and adoption of our products.

RESPONSIBILITIES:

  • Develop marketing plans and strategies for assigned product line based on analysis of market growth potential and competition to achieve Sales & Marketing objectives as established.

· Manage product launches, including the development of launch plans and coordinating cross-functional teams to ensure successful execution

· Effectively increase product awareness by driving tactical promotional efforts and engagement activities with internal and external sales team

· Develop and execute channel-specific marketing programs and campaigns to drive demand and revenue growth

· Conduct market research and analysis to stay abreast of industry trends and identify new product opportunities

· Work closely with sales teams to develop effective sales tools and collateral and provide solutions to customers.

  • Develop and deliver product & industry training (including applications, competitive products & technologies, and features & benefits training) for internal and channel personnel.

· Collaborate with product management teams to provide input on product positioning and pricing strategies

· Monitor and analyse market and competitor activity to inform future marketing strategies

· Plan and manage marketing budgets and resources effectively to maximize ROI

· Manage external vendors and agencies to deliver high-quality marketing materials and services

· Communicate strategic businesses and price negotiations with Headquarter Business Unit(s) and consistently provide feedback regarding competition, product and/or market needs.

  • Maintain a sound technical/application knowledge base on assigned product line(s).
  • Base in Singapore or Malaysia,.

REQUIREMENTS:

  • Bachelor's degree in Marketing, Business Administration or related field
  • Minimum 5 years of experience in product marketing, preferably in the electronic components or semiconductor industry
  • Strong understanding of marketing principles and practices, with experience developing and executing successful marketing campaigns
  • Demonstrated ability to manage product launches and drive demand and revenue growth
  • Excellent written and verbal communication skills. Fluency in spoken English and Chinese (in order to liaise with Mandarin speaking Associates).
  • Strong project management skills and ability to prioritize and manage multiple projects simultaneously

· Experience working with cross-functional teams and managing external vendors and agencies

· Self-starter with a proactive and results-oriented mindset

· Willing to travel extensively and within short notice

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