Marketing Executive
2 days ago
- Household Distributor Company
- Work Hours: Mon - Fri (9am - 6pm)
- Paya Lebar Rd (6 mins walk from Macpherson MRT)
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
- Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
- Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
- Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
- Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
- Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
- Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
Requirements
- Bachelor's degree in marketing, Digital Media, Communications, or a related field.
- Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns
Lee Chi San R1983422
EA No: 14C7279
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