Spirits Category Executive

We are looking for a motivated and detail-oriented Spirits Category Executive with at least 1 year of experience in trade marketing or consumer marketing. The role requires a strong balance of on-the-ground activation execution and strategic commercial support.

You will be closely involved in trade marketing campaigns, outlet activations, brand promotions, and category growth initiatives — working hand-in-hand with sales, marketing, and brand teams to deliver impactful campaigns and business results.

Key Responsibilities

Trade Marketing & Activations

• Plan, coordinate, and execute activations across on-trade and off-trade outlets.
• Be on the ground to oversee activations, ensuring flawless setup and execution.
• Partner with agencies, vendors, and outlet partners to manage activation logistics.
• Work closely with the sales team to align trade promotions and ensure smooth execution.

Brand & Campaign Management

• Assist in campaign planning and implementation for spirits brands under your portfolio.
• Manage brand visibility at point of sale (POSM deployment, merchandising, branding).
• Support new product launches with channel-specific trade programs.
• Track competitor activities, market trends, and consumer insights to inform strategy.

Reporting, Data & Commercial Support

• Monitor and report on campaign effectiveness, KPIs, and ROI.
• Prepare post-activation and monthly performance reports for management.
• Manage and track A&P (Advertising & Promotion) budgets, including spend forecasting and reconciliation.
• Provide sales data analysis to support category and brand performance reviews.

Stakeholder Management

• Liaise with internal teams (Sales, Finance, Logistics) to ensure smooth execution.
• Maintain strong working relationships with outlet managers and external partners.
• Ensure alignment between brand strategy and trade execution.

Requirements

• Minimum 1 year of experience in trade marketing, consumer marketing, FMCG, or related field.
• Proficiency in Microsoft Excel (data analysis, reporting, pivot tables, basic formulas).
• Strong presentation and deck-building skills using PowerPoint and/or Canva.
• Excellent organizational and coordination skills with keen attention to detail.
• Strong communication and interpersonal skills to manage both internal and external stakeholders.
• Comfortable with a mix of office-based work and on-ground outlet visits.
• Analytical mindset with the ability to translate data into actionable insights.
• Passion for the spirits and beverage industry is a strong advantage.