AVP, Consumer Propositions

Key Responsibilities

1.   Product Strategy and Roadmap

• Assist to prepare and participate in the yearly discussion of the following year's product strategy and roadmap, taking into account company's overall strategy for the year.
• Provide an overall view of the market landscape of the specific product line, e.g. which insurer has done well, what are their product propositions and unique selling propositions, etc., and compare against the offerings of our own.
• Internal analysis: Identify the customer segment, why are they buying, who is selling, etc. Identify our strengths and where we can improve.

• Identify gaps or opportunities that we can leverage on.

• Ideation of Product Propositions

• Lead an ideation squad (which consist of members from different departments) to brainstorm and conceptualize product propositions that will meet the needs (pain points) of the specific customer segment.

• Lead conversations with relevant stakeholders to understand the business, align objectives and establish a plan to support.
• Engage external vendors (e.g. reinsurers, fund houses, service providers, etc.) to gather product ideas and keep up to date with market offerings (including overseas market).
• Work with the Customer Insights and Research team to prepare and conduct customer research (e.g. via surveys, interviews) to gather customer feedback.
• Engage other relevant stakeholders to test out product propositions (including price points) and revise product design accordingly (iterative process) until the optimal product design with a strong proposition is formed.

• Prepare and present ideas to a wider group, including management, to get their buy-in on the product proposition.

• Product Approval

• Responsible for ensuring that necessary materials are ready for product approval.

• Ensure that product approval is within the scope as stipulated in the product approval framework.

• Ensure timely approval of product prior to product launch.

• Product Delivery and Launch Preparation

• Lead the product discussion with downstream stakeholders to ensure they have a comprehensive understanding of the product proposition, intent and design for the purpose of implementation.

• Work with the product delivery team to manage any implementation issues  to ensure  product delivery accordance to plan with minimal disruptions.
• Discuss with section head on issues that may impact the overall product propositions and provide solutions / mitigations.
• Assist to vet and review policy documents and product summaries.

• Engage and discuss with Customer Marketing and Propositions team to provide a brief on the product proposition for the purpose of designing marketing materials that speaks to the target customer segment.

• Post-Sales Monitoring and Tracking

• Monitoring the sales of products launched, e.g. is sales aligned with expected, who are the actual customers buying, are they aligned with who we expect the target segment to be, who are the reps selling, etc.

• Propose any immediate actions to take to boost sales, etc.
• Present analysis and findings to a broader group of stakeholders, including management.

6.   Leadership and Project Management

• Provide guidance to junior members of the team to build up knowledge within the entire team.
• Ensure   adherence   to   regulatory   requirements   and   industry   standards   relating   to   product requirements (including MAS, MOH, CPF, LIA, etc.) and company policies.
• Manage timelines and help the team to clear roadblocks.

Requirements

• Tertiary education qualification in Actuarial, Insurance, Finance or Marketing related disciplines.
• Around 10 years of working experience (experience in the high-net-worth segment is a plus), ideally in product development / product (sales) propositions.

Interested candidates who wish to apply for the advertised position, please click on "Apply". We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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