E-commerce & Digital Marketing Manager

1 week ago


Singapore RECOILTONE PTE. LTD. Full time $80,000 - $120,000 per year

Job Overview:

We are looking for an experienced, data-driven E-commerce & Digital Marketing Manager to lead and grow our online sales channels. This role will be responsible for developing and executing digital marketing strategies, managing e-commerce platforms, optimizing user experience, and driving online revenue growth.

Key Responsibilities:

E-commerce Management

  • Oversee day-to-day operations of e-commerce platforms (e.g., Shopify, Lazada, Shopee, etc.)
  • Monitor product listings, inventory, pricing, promotions, and order fulfillment
  • Optimize product detail pages to increase conversion and reduce cart abandonment
  • Implement strategies to grow online revenue and improve customer experience

Digital Marketing Strategy

  • Plan and execute digital marketing campaigns (Facebook, Instagram, Google Ads, TikTok, EDM, etc.)
  • Analyze campaign performance and ROI, and adjust strategies accordingly
  • Manage and grow customer database through retargeting, email marketing, and CRM tools
  • Work with designers/copywriters to develop content for social media and paid ads

Website & Analytics

  • Oversee website UX/UI, ensuring a smooth, mobile-first shopping experience
  • Manage SEO/SEM initiatives to improve organic visibility and ranking
  • Use tools like Google Analytics, Meta Ads Manager, and GA4 to track KPIs and performance metrics

Budget & Reporting

  • Manage and allocate marketing budget efficiently
  • Prepare monthly performance reports and recommend improvements
  • Stay updated on e-commerce and digital trends to identify new opportunities

Requirements:

  • Diploma/Degree in Marketing, E-commerce, Business, or related fields
  • Minimum 3–5 years of relevant experience in digital marketing and/or e-commerce
  • Strong knowledge of online platforms (e.g., Shopify, Lazada, Shopee)
  • Proficient in Meta Ads Manager, Google Ads, Google Analytics, Klaviyo or Mailchimp
  • Creative thinker with a strong analytical mindset
  • Excellent communication, leadership, and project management skills
  • Passionate about fashion/retail and consumer behavior

Bonus Skills (Preferred but Not Required):

  • Graphic design or basic video editing skills
  • Knowledge in affiliate marketing or influencer marketing
  • Experience in performance marketing or managing agencies


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