TCM Clinic Marketing excutive

Job Title:

Marketing Executive / Singaporeans only

Location:

Singapore – Full-Time

About Us:

Singapore CHI HONG TONG TCM is a fast-growing healthcare group with a strong focus on TCM, pain management, wellness, and integrative care, delivered through our network of primary care and specialist clinics across Singapore and Asia.

Our mission is to empower individuals to achieve optimal health through integrative TCM therapies, education, and preventive care.

Our marketing team plays a critical role in shaping brand visibility, driving patient acquisition, and supporting business growth through strategic campaigns and targeted outreach efforts.

We're looking for a highly driven and analytical Assistant/ Marketing Manager to join our team. You will be instrumental in scaling our growth by strategic marketing and health education, acquiring quality leads, optimizing conversion performance, and deepening our outreach to the community.

Key Responsibilities:

1. Growth Strategy & Lead Acquisition

• Plan and execute performance marketing campaigns across digital platforms — including SEM, paid social (Meta, Google & LinkedIn), and email marketing — with a focus on driving high-quality leads and measurable ROI.
• Support outreach-led offline avenues such as corporate wellness partnerships, health events, roadshows, and strategic community tie-ups.
• Continuously identify new channels and campaign formats to educate the public, raise awareness, build trust, and position the Group as the preferred solution for lasting relief.

2. Website & Funnel Optimisation

• Work with internal teams and vendors to optimise the website for education, leads, considering user journey, and conversion funnel
• Work with content writers for content distribution across media
• Continuously A/B test landing pages, forms, and call-to-actions to improve website performance metrics

3. Outreach for Brand Awareness & Partnerships

• Develop outreach strategies to engage corporates, communities, and online media platforms for joint branding opportunities
• Plan and support outreach activities such as health talks, sponsored articles, events, or partnerships that enhance brand credibility and reach

4. Retargeting & Conversion

• Work with internal teams and vendors to re-engage existing leads through email marketing, retargeted ads, and lead-nurture campaigns
• Track and improve lead-to-patient conversion through CRM and automation tools

5. Analytics & Performance Tracking

• Monitor, analyse, and report campaign performance across platforms
• Present insights on CPL (cost per lead), CTR, ROAS, and conversion performance to guide future strategy
• Drive continuous improvements using data-informed decisions

Requirements:

• Degree or diploma in Marketing, Communications, Business, or related field
• 3–5 years of relevant experience in performance or digital marketing (healthcare/wellness industry a bonus)
• Good understanding of paid media platforms (Meta, Google Ads, LinkedIn), SEO/SEM, and analytics tools (Google Analytics, Meta Business Suite, etc)
• Experience in lead generation, conversion funnels, and retargeting strategies
• Strategic thinker with the ability to execute and multi-task in a fast-paced environment
• Comfortable with outreach, corporate engagement, and handling agency/vendor collaboration

What We Offer:

• Opportunity to make real impact in a growing healthcare brand
• Collaborative and fast-paced environment where ideas are valued
• Training and growth pathways for high performers

Only shortlisted candidates will be notified