Marketing & Branding Lead

Who We Are — Löyly Studio

Launching in early 2026, Löyly Studio is a neighborhood sanctuary in Siglap built around authentic Finnish sauna rituals—paired with steam room, infrared cabins, cold plunge tubs, and calm rest spaces. "Löyly" is the spirit of the sauna—the rising steam and living breath of the room— and it captures the warmth and renewal we want people to feel here. We bring the Finnish rhythm of heat, cold and stillness to everyday life in Singapore, a simple practice known for lowering stress and supporting cardiovascular and mental wellbeing.

Why Join Us

If you're passionate about health, wellness, and longevity, this is a builder's seat. You'll shape a brand from the ground up—and see your work turn into habits people keep: fuller sessions, a thriving local community, and members who feel better week after week.

The Job — What You'll Do

We're looking for a hands-on Marketing Lead with strong consumer marketing experience (ideally in wellness/fitness/hospitality) to drive growth, content, and community.

• Plan & own the growth calendar: quarterly strategy, weekly campaign cadence across paid, social, email, and community.
• Performance marketing: set up and optimize Meta/Instagram and Google campaigns; track CAC, ROAS, and payback.
• Social & content: build a 70/20/10 mix (education/member stories/offers); publish 3–4 posts/week plus reels; brief and manage creators/UGC.
• Local SEO & Maps: manage Google Business Profile, reviews program, and neighborhood keywords; ensure Löyly ranks and looks alive.
• Events & community: plan and run Open House, guided "Sauna Circles," partner nights; activate local clubs/physios/cafés.
  Lifecycle & CRM: design email journeys (first-visit, trial- member, winback) and simple marketing automation.
• Brand stewardship: keep copy, visuals, and on-site touchpoints aligned with Finnish sauna culture.
  Analytics & reporting: maintain a simple dashboard; report weekly on WMV (weekly member visits), occupancy by hour, trial- member conversion, NPS.

What You'll Bring — Skills & Experience

• 5–8 years of relevant experience in consumer marketing; wellness/fitness/hospitality or boutique retail is a strong plus.
  Proven end-to-end ownership: strategy campaigns content events- reporting, with measurable outcomes.
• Social media expertise (IG/TikTok): short-form video chops, community engagement, UGC/creator coordination.
• Confident with Meta Ads, Google Ads/GA4, GBP/SEO basics, and email (Mailchimp/Klaviyo or similar).
• Comfortable writing clear, on-brand copy; working knowledge of Canva/Adobe; capable of shooting usable phone video.
• Event planning & organizing experience (from concept to on-site run-sheet).
• Data-literate: set targets, read the numbers, and adjust fast.
• Familiarity and use of AI engines for analysis and forecasting, in content creation and marketing optimization.
• Personal interest in wellness/fitness and curiosity about sauna culture.

Nice to have
- Experience launching a studio/venue or membership product.
- Partnerships in East Coast/Siglap communities (run crews, gyms, clinics, cafés).

What Success Looks Like (first 6–9 months)

• Lead volume and CPL/CAC targets hit; healthy first-visit bookings and show-up rates.
• • 35% trial member conversion by Month 6; CAC payback 90 days.
• Rising WMV and improved off-peak occupancy.
  Google rating with consistent, authentic reviews.
• A steady content rhythm and visible community presence.

Remuneration

• Base salary: SGD $4,000–$6,000 per month (commensurate with experience).
  Performance-based incentives/bonus: tied to growth KPIs (e.g., CAC/payback, WMV, trial- member, NPS, GBP reviews).
• Review window: 6–9 months for salary adjustment based on outcomes; year-end bonus potential for exceeding targets.

How to Apply

Send your CV/LinkedIn and 2–3 campaign or content samples (links welcome) to:

Include a brief note on a launch you've led and the metric you're proudest of (what changed, by how much, and how you did it).