Assistant Product Manager, PCD Travel Retail APAC

Company Description

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

Job Description

YOUR IMPACT _________

The incumbent will be responsible for conceptualization, development and implementation of creative and effective 360 marketing plan that serves to deliver brand's and launch objectives, and sales results while boosting brand equity

YOUR MISSION _________

PRODUCT STRATEGY & MANAGEMENT

• To monitor, review and dissect results of launches and propose action plans if required.
• To follow up the market assortment and portfolio, propose with specificity adapting to each market's dynamism.
• To track the marketing budget effectively while delivering marketing activity according to the strategy and objectives outlined to drive brand and product awareness
• To support potentials building for marketing initiatives
• To support forecasting of products as well as marketing collaterals such as testers and merchandising materials and working with supply team to ensure timely fulfilment of stocks to stores
• To follow the availability of products and marketing collaterals with field team to ensure timely delivery in-country, meeting the on-counter dates.
• To actively manage an internal touchpoint "InDior app", to ensure an accurate data management.
• To lead the product event pack, integrating all the launch information for the field team.
• To download and highlight all the relevant changes in launchbook for category manager, to adjust the plan when there is a need.
• To support the Go To Market seminars (3 times a year) and Retailer meetings, organizing and prepare the key assets (Booklet, Presentation) and teasing activities.
• To prepare the BC seminar marketing presentation and help in the global organization in collaboration with the training team

REPORTING

• To complete monthly marketing performance reports on key franchise.
• To track competitor pricing (of key franchises in key markets)
• To conduct quantitative and qualitative market research and stay up-to-date with competitor products and market trends

VM, TRADE & TRAINING SUPPORT

• To work with VM to ensure outstanding product display and merchandising for maximum impact
• To support trade marketing team on events, animation, to ensure the right products are being offered and focused
• To inspire and create confidence in product categories by working closely with Training and Retail and creating effective sales techniques and speech which effectively translates into conversion

Qualifications

WHO YOU ARE _________

• University Degree Holder
• Relevant experience (min 4 to 5 years) in Marketing. Experience in beauty industry, luxury products or higher segment consumer goods is an advantage
• Good team player with excellent interpersonal and communication skills
• Proficient in English and Chinese (reading)
• Affinity for product
• Attention to details and good time management
• Proficient in MS applications
• Rigor and precision
• Analytical skills
• Good Market knowledge / curiosity / creativity / new ideas

WHAT CAN WE OFFER? _________

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior?