Senior Manager, Marketing

Job Description

The Senior Manager is responsible for leading the organisation's overall marketing strategy and execution to support core business goals. This role oversees the development of integrated marketing plans across digital, social, and traditional platforms, ensuring the development of marketing plans and campaigns with measurable commercial outcomes.

Working closely with the Commercial, Product, Sales and BD Team, the role ensures alignment between marketing initiatives and revenue objectives to drive customer acquisition and growth.
The Senior Manager has direct management and oversight of all paid spend in the department.

Influence is a key criteria for this role. This high-performing department has existing PR, Brand colleagues working in related fields managing comms and the website. It also has a full fledged design and videography team. The ideal candidate needs to be able to lead the marketing strategy and execution, rallying the team's support in view of managing timelines and, on the part of the candidate, managing stakeholders.

Key Responsibilities

1. Commercial Alignment

● Develop and execute a comprehensive marketing strategy that is directly tied to annual revenue targets and long-term business growth across all B2C and B2B service lines.

● Own and optimise core performance metrics, including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV).

● Manage and allocate marketing budgets with a focus on maximising Return On Ad Spend (ROAS) across all channels.

● Provide regular, data-backed performance reports and strategic recommendations to the Executive Committee.

2. Digital & Performance Marketing

● Lead the transformation of the marketing function into a data-informed growth engine, overhauling our paid media buying strategy (Search, Social, Display).

● Drive the strategy and implementation of marketing automation platforms to build sophisticated, segmented Email Marketing flows that maximise customer activation, retention, and lifetime value (LTV).

● Own the Organic Growth Channel (SEO): Track, analyse, and optimise performance for Search Engine Optimisation (SEO). Work directly with the website team to implement technical, on-page, and content-based improvements to drive high-intent organic traffic and reduce overall CAC.

● Drive the effective use and integration of the MarTech stack (CRM, CDP [not in place as yet], Analytics) to enable advanced segmentation and personalisation.

● Be responsible for overall campaign optimisation including establishing continuous A/B testing framework for creative, messaging, and landing pages to drive conversion rate optimisation.

3. Creative Campaigns

● Direct all MarComms for campaigns involving the in-house design, PR and social marketing leads to ensure campaigns run in alignment with the sales funnel and commercial objectives.

● Ensure deep audience empathy in all marketing efforts, effectively speaking to both individual consumers (B2C) and large enterprise clients (B2B).

4. Operational Excellence

● Serve as the key liaison between Marketing, Sales, Product, and Web team to ensure seamless execution and customer experience.

● Manage external agency relationships, holding them accountable to strict, performance-based Key Performance Indicators (KPIs).

As Team lead: People Development & Culture

● Responsible for the team's categories by ensuring coverage and balance workload and timelines for the scope of work within the team that he/she manages.

● Build a competent team via coaching, mentoring, and providing guidance, including being the escalation channel in the handling of difficult stakeholders and/or complex/exceptional procurement cases.

● Inculcate continuous training to upskill and drive a high performing team, and inculcate SingPost values as part of our DNA.

● Drive collaboration and cohesiveness within the smaller and wider teams.

Education/Certification:

● Possess a Bachelor's Degree in Marketing, Journalism, Digital Marketing Studies relevant.

Requirement:

 ● Minimum 10 years of progressive marketing leadership experience, with a proven track record of success in both high-velocity Performance/Growth Marketing.

● Commercial Acumen: Demonstrated ability to manage significant budgets and successfully drive profitable revenue growth using data to optimise CAC, LTV, and ROAS.

● Technical Proficiency: Expert knowledge of digital media buying, analytics platforms (e.g., GA4, Tableau), enterprise-level MarTech/CRM tools, and a strong understanding of Technical, On-Page, and Off-Page SEO principles.

● Influence: While this role has a single direct report, the role leads by influence needing to rally non-direct report colleagues whom the role needs for co-dependence to perform.

● Communication: Strong presentation and stakeholder management skills.

● Mindset: Strategic, data-driven, and results-oriented, with a hands-on approach to execution and a strong bias for impact.

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