Head of Marketing

Toyota Financial Services Singapore's subsidiary company is entering its next phase of growth. Historically strong in performance marketing, we are now seeking a Head of Marketing who can elevate our subsidiary brand, build modern growth engines, and architect the full customer lifecycle across buyers, sellers, and automotive partners.

Why Join Us?

 This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.

The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building — while continuing to optimise existing performance channels. You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company's growth, over the next 3–5 years.

What You'll Lead

• Build and scale consumer lifecycle & retention capabilities

• Drive user growth, experimentation, and growth loops

• Define and elevate brand strategy, positioning, and storytelling

• Lead GTM strategy for new features, products, and revenue lines

• Develop viral, affiliate, influencer & community marketing engines

• Strengthen CRM segmentation, automation, and lifecycle journeys

• Oversee paid marketing, SEO, social, and omnichannel campaigns

• Partner closely with Product, Data, Sales, Media, and Editorial teams

• Any other duties assigned from time to time

Job Requirements

Must-Haves

• years in marketing, ideally in tech, platforms, e-commerce, or marketplaces

• Strong martech and analytics skillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts)

• Proven success in user acquisition, onboarding, engagement, and retention

• Hands-on experience with lifecycle marketing and growth frameworks

• Strong brand strategy and creative storytelling capabilities

• Experience leading GTM for product/features

• Ability to coach, mentor, and upskill marketing teams

• Strong cross-functional collaboration with Product, Data, Sales, Media, Editorial

• Experience managing budgets, ROI, and performance across channels

• Strong track record building new functions from scratch 

(growth, lifecycle, brand, affiliate, influencer)

Nice-To-Haves

• Experience in a multi-sided marketplace

• Background in community, influencer, affiliate, or partnership marketing

• Familiarity with AI-driven marketing workflows

• Experience in media + commerce hybrid organisations

• Passion for cars or understanding of the automotive lifecycle

• Comfortable with brand safety, Public Relation management and crisis comms