KOL Marketing Manager

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on. 

You'll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You'll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You'll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies. 

Role Overview

You will shape our Asia Pacific (APAC) KOL/influencer strategy and community growth across X, Telegram, Youtube, WeChat and other social channels. Your mandate is to scale awareness, trust, and user activation by building high-impact creator partnerships, running world-class community operations, and shipping measurable marketing campaigns.

Key Responsibilities

KOL/Influencer Marketing

• Source, vet, negotiate, and manage creators; develop briefs and content calendars aligned to GTM milestones.
• Establish and nurture relationships with key influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
• Stand up an affiliate/referral program with UTM links, promo codes, and revenue-share where applicable; manage KOL budget and payouts.
• Track and analyze KOL campaign performance using key metrics, provide regular reports, and recommend data-driven strategies for improvement.

Community Management

• Own day-to-day operations and growth of community groups on Telegram, X, WeChat,  and other social media channels.
• Localize community initiatives and content for priority markets; coordinate AMAs, IRL/virtual events, meetups.
• Build feedback loops from community to product, BD, and support.

Integrated Marketing and GTM

• Deliver channel plan and campaigns for product launches and integrations with clear positioning and messaging.
• Effectively partner with Product Marketing, Brand/Creative, Social, and Product teams to ensure integrated and coherent messaging across all initiatives.

Qualifications

• 3-6 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations.
• Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency, with a strong ability to manage and leverage KOL relationships to achieve marketing goals.
• Extensive network with Web3 KOLs and demonstrated strong account management skills to readily leverage existing relationships for impactful campaigns.
• Deep familiarity with crypto culture and products
• Experience utilizing social media platforms and analytics tools to measure the impact of influencer and community initiatives on key business metrics
• Excellent communication and interpersonal skills to build strong rapport and collaborate effectively with content creators and influencers, ensuring alignment with brand messaging and campaign goals.
• Contracting and budget management; comfortable negotiating rates and deliverables.
• Fluent in English and Mandarin.

Nice to Have

• Experience building KOL programs for exchanges.
• Local market expertise with strong creator/KOL network in Greater China, South Korea, Japan, and Southeast Asia
• Can demonstrate measurable ROI from past influencer campaigns
• Moonlight as an emerging KOL himself/herself
• Additional languages (e.g., Korean, Japanese) 

Don't meet all the requirements? Don't sweat it. We're passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.