Marketing Manager, Centre for Future-Ready Graduates

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job description:

About Centre for Future-Ready Graduates

NUS Centre for Future-ready Graduates (CFG) adopts a multipronged, student-centric approach to help them make sense of their strengths, refine their skills and demonstrate their value to employers. Beginning with the end in mind, CFG has developed a four-year roadmap to help enhance the employability of our graduates through a repertoire of skills programmes and industry focused experiential opportunities. This bolsters students' assurance to grow deeper, discover their passion and explore multiple pathways.

Serving the entire spectrum of students from undergraduates to post-graduates, CFG offers more than 15 unit-bearing courses in collaboration with academic and industry partners. We continuously innovate and enhance the quality of our offerings, as our students deserve the best tools, preparedness, and mindset to not just launch a good career, but be equipped with life skills that can help them navigate a future that is unpredictable.

About the Role

Reporting to the Head of Strategic Planning & Coordination, this role will play a critical role in developing and implementing branding and marketing strategies, with the overall aim of enhancing our students' career readiness and employability.

We are looking for:

• An energetic marketer with a passion and understanding for brand building and strategic marketing
• An organized self-starter who is able to project manage, multi-task effectively and make sense of ambiguity
• A strong communicator who possesses excellent written and spoken communication skills
• A storyteller who has a student-centric mindset yet with a flair for crafting content that engages
• Someone highly comfortable with technology, and abreast of developments in content management and digital marketing

Duties & Responsibilities

• Revamp and manage the quarterly Employer e-Newsletter end-to-end: work on content strategy, editorial calendar, stakeholder inputs (working with colleagues from various teams to source stories on employers and students), design and production; track performance (open rates, click through rates, etc).
• Integrate and repurpose relevant newsletter content and stories into social media campaigns to engage and influence students, employer partners and University stakeholders
• Review and ensure consistent and impactful messaging across all digital and print platforms, including social media, newsletters, website, event collateral, and employer communications
• Work with various stakeholders and project manage multi-channel campaigns to increase student engagement in career programmes and services as well as key initiatives including Open House, Career Fest etc
• Oversee the development of the Annual Reports: consolidate data from multiple teams, ensure accuracy, craft clear narratives and visuals, meet compliance and submission timelines
• Handling of media enquiries, coordinating cross-functional inputs to craft timely, accurate, and brand-aligned responses
• Leverage storytelling, student success cases, and data-driven insights to amplify the visibility and impact of Career Centre initiatives

Requirements of the Role

• A Bachelor's degree, preferably in Communications, Public Relations, Marketing, or in a related field
• At least 5-6 years of relevant work experience
• Demonstrated experience leading newsletters, reports, and multi-channel campaigns from strategy through execution with measurable results
• Strong strategic thinking, project and vendor management skills to excel in a fast-paced environment, with a high-volume event calendar
• Passion for experimentation and adept in originating creative concepts
• Strong copywriting and editorial skills; proficiency in turning complex data into clear narratives and visualizations
• Ability to work collaboratively across teams and with various stakeholders

More Information

Location: Kent Ridge Campus

Organization: Centre for Future-Ready Graduates

Department : Marketing

Employee Referral Eligible: No

Job requisition ID : 30577