Content Strategist

Location : Singapore

Type : Full-Time

Seniority : Executive (3-5 years experience)

About SimplyGood

SimplyGood ) is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and TikTok.

If you're obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you

To date, we've already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC, …

Instagram @simplygood_sg

Tiktok @simplygood_sg

Role Overview

As our Content Strategist & Creator (Paid Ads) , you will be responsible for research, scripting & conceptualizing, filming, and editing video ads that drive high engagement and maximize Return on Ad Spend (ROAS) on performance marketing paid ads . You'll work closely with our Performance Marketing team & the founder to produce short-form videos ads that convert.

Key Focus: Creating high-performance paid ad creatives for Meta (Facebook/IG) and TikTok

What You'll Own:

1. Creative Strategy

2. Research latest paid ad trends, creative formats, competitors, and best paid ads content

3. Creative research and content brief

4. Plan and execute A/B tests for hooks, visuals, captions, CTAs, and formats.

5. Paid Ads Content Creation & Production

6. Script, shoot, and edit 5+ Video Ads Weekly: Deliver fresh, creative videos optimised for paid ads (Meta/Facebook/TikTok) - Strong hooks, storytelling, direct response focus.

7. Design 5+ static ads, direct response focus (Canva, Photoshop, or similar)
8. Film from Home / Off site / On site (If required): Create paid ads content independently - lifestyle, product demos, before vs after, educational content, day-in-the-life style.
9. Edit fast-loading, high-converting video ads using CapCut, Premiere Pro, or similar tools.

10. Collaborate with external content creators and repurpose affiliate or customer content for ads.

11. Creative Testing, Feedback & Performance Calls:

12. Join weekly performance calls with the founder and media buyer:

13. Monday: Creative brief alignment (what's working, what to test next)
14. Friday: Ad performance review (what scaled, what flopped, learnings to apply)
15. Maintain existing content tracker and iterate quickly based on data
16. Keep a running log of "Winning Hooks" and "Dead Creatives" to improve success rates over time

What We're Looking For

3-5 years of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).

Experience creating direct-response ads optimized for conversions (not just brand awareness).

Strong understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook) optimized for conversions

Experience in storytelling & viral content creation (knowing how to hook viewers in the first 3 seconds).

Ability to self-shoot and edit high-quality videos.

Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects, or similar) and basic design tools (Canva, Photoshop).

Strong copywriting skills for ad hooks, captions, and conversion-driven messaging.

Why Join SimplyGood?

Be part of a fast-growing eCommerce brand disrupting the home care industry.

Work in a media-first startup that thrives on content-driven marketing.

Full creative ownership - test and iterate ideas quickly.

Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more sustainable

Fast career growth opportunities.

Full Remote work setup with a strong team culture that values creativity and innovation.

This is your chance to create ads seen by millions - and actually drive results.

If you're ready to help a mission-driven brand scale through content that converts