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On-Site Content Production (Content Shoots):
- Act as the primary content capture specialist for internal and client shoots, including product demonstrations, B-roll footage, behind-the-scenes (BTS) content, and employee spotlights.
- Set up basic lighting, audio, and phone camera equipment to capture high-quality, platform-ready assets.
- Work quickly to capture multiple content formats (stills, vertical video, horizontal) from a single shoot.
Trend Curation & Execution:
- Daily research and analysis of trending sounds, challenges, video formats, and viral content across TikTok, Instagram Reels, and LinkedIn.
- Pitch 3-5 platform-specific content concepts each week based on current trends, tailored to the brand's voice and objectives.
- Rapidly edit and assemble trending short-form video content using mobile and desktop editing tools (e.g., CapCut, Premiere Rush).
Post-Production & Optimization:
- Write platform-native copy, compelling captions, and relevant hashtag strategies for all short-form content.
- Format and schedule finalized content using our social media management platform (e.g., Sprout Social, Later).
Analytics & Insight:
- Monitor the performance of trend-based content, noting successful formats and proposing adjustments for future executions.