
digital marketing executive
2 days ago
Key Responsibilities:
1. Digital Marketing Campaigns & Strategy
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Assist in planning and executing digital marketing campaigns across SEO, EDMs, social media, paid advertising, and other digital channels.
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Manage and optimize SEM campaigns (e.g., Google Ads, display, retargeting) to achieve maximum ROI and conversion rates.
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Conduct keyword research, on-page and off-page SEO optimization, link-building, and technical SEO audits.
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Support campaign goal setting, audience targeting, and performance optimization.
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Coordinate with agencies, partners, and internal teams to execute digital initiatives seamlessly.
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Regularly analyze SEO and SEM performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs, and provide actionable insights.
2. Content Creation & Social Media Management
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Develop and execute engaging social media content across multiple platforms to drive brand awareness and audience engagement.
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Work closely with designers to create high-quality and brand-aligned visuals and messaging.
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Work with agencies on ad buys
3. Website Management & Maintenance
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Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines.
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Optimize website performance, SEO, and user experience for better engagement and conversions.
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Troubleshoot and coordinate with developers to resolve website issues promptly.
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Track website analytics and implement improvements based on insights.
4. Performance Tracking & Analytics
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Monitor and analyze website and campaign performance, providing insights for optimization.
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Prepare reports to track key metrics and suggest improvements.
5. eCommerce & Digital Touchpoints
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Support digital initiatives for eCommerce growth, enhancing customer experience across online and in-store digital touchpoints.
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Implement compelling campaigns to drive customer loyalty, acquisition, and engagement.
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