Application Engineer

Purpose

The Application Engineer serves as a key technical link between customers, sales, and internal teams, providing expert support in product applications, development, and performance. This role combines strong technical knowledge with commercial awareness and customer orientation to help drive business growth and innovation. The incumbent is expected to act with entrepreneurial spirit — identifying opportunities for new applications, supporting customer-specific developments, and contributing to the company's long-term competitiveness. The position requires close collaboration with global stakeholders and frequent travel for customer and site engagements.

Job Duties:

Primary Job Duties:

• Act as the technical key contact for customers and sales teams in terms of product, product development, and application support.
• Evaluate customer requirements and recommend suitable technical solutions to ensure feasibility and alignment with business objectives.
• Initiate or support development measures to improve product performance, quality, or production efficiency.
• Lead or participate in customer-related projects, coordinating with technical teams, supply chain, and purchasing.
• Conduct technical negotiations and define or approve product specifications, materials, and process changes.
• Perform competitive analysis, benchmarking products and technologies to support strategic decisions.
• Represent the company in customer meetings, technical workshops, and trade shows.

Secondary Job Duties:

• Provide technical information and training materials for internal and external use.
• Train and support sales teams on new products, applications, and technologies.
• Coordinate prototype production for customers or exhibitions.
• Support Quality Department in analyzing and resolving internal and external product issues.
• Contribute to the definition of product roadmaps and annual R&D planning.
• Build and maintain a professional network with experts inside and outside the company, in accordance with the Code of Conduct.
• Perform other duties as assigned by the Reporting Manager or management.

Experience:

• 3–4 years of experience in project management, product management, engineering, or related technical functions.
• Experience in working with customers and cross-functional teams in a manufacturing or technology-driven environment.
• Exposure to regional or international business environments will be an advantage.

Qualifications:

• Bachelor's or Master's degree in Optics, Physics, or Engineering (Mechanical, Electrical, or related).
• Additional training or certification in project management, product development, or business-related areas is a plus.

Other Requirements:

• Willingness to travel frequently for customer visits, site support, or training activities.
• Excellent written and spoken English. Ability to communicate effectively with counterparts in China and Malaysia is an advantage for coordination across regional sites and supplier/customer discussions.
• Good command of Microsoft Office and related engineering or analytical tools.
• Strong sense of ownership, accountability, and initiative.
• Comfortable interacting with customers and top management to support business goals.

KEY COMPETENCIES REQUIRED FOR THE JOB:(Core & Behavioural)

• Technical Expertise – Applies sound engineering and product knowledge to propose effective solutions.
• Customer Orientation – Understands customer needs and builds long-term, trust-based relationships.
• Entrepreneurial Thinking – Identifies new opportunities and contributes to business development initiatives.
• Communication & Influence – Communicates clearly, negotiates confidently, and works effectively across functions and cultures.
• Analytical Thinking – Demonstrates structured problem-solving and data-driven decision-making.
• Collaboration – Works seamlessly with global teams, respecting cultural and organizational diversity.
• Adaptability – Manages changing priorities and thrives in a dynamic, project-driven environment.
• Accountability & Integrity – Acts responsibly and ethically in all interactions, consistent with company values.