Senior Executive, Channels Marketing

2 weeks ago


Singapore Samsung Electronics Full time $90,000 - $120,000 per year

Position Summary

Role and Responsibilities

1. Channel Partner Management

  • Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaign strategy
  • Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
  • Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
  • Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
  • Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
  • Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.

2. Strategic Marketing Initiatives

  • Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
  • Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
  • Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.

3. Support for Key Launch Campaigns

  • Support the wider IMC team in the planning and execution of Samsung's key launch campaigns
  • Drive 360 IMC initiatives, from planning through to execution and optimization.

Skills and Qualifications

  • Bachelor's degree, preferably in Marketing or Business studies
  • Minimum of 3-5 years of consumer marketing and retail experience required
  • Telco, technology knowledge and category experience would be a bonus
  • Prior Asia-Pacific regional experience is an advantage
  • Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
  • Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
  • Strong business acumen, analytical, and communication skills
  • Comfortable in a flexible, fluid and occasionally ambiguous operating environment
  • Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
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