Brand Ambassador

4 days ago

Singapore PLATINUM WINES & SPIRITS PTE. LTD. Full time

We are looking for an enthusiastic Brand Ambassador to be the face of our company and promote our products and services.

If you enjoy communicating with customers both online and offline, we would like to meet you. To be a successful Brand Ambassador, you will need to attend trade shows and events to showcase our company.

Ultimately, you should be able to increase our company’s brand awareness and generate new sales opportunities.

**Key accountabilities**:

- Development and execution of brand activations - specifically digital, experience, and in bar/store.
- Lead the development of the brand's innovation strategy and the ideation process involving local markets as appropriate and utilizing external support/ideation capability knowledge if needed to optimize the development of innovative concepts.
- Development and flawless launch of new products/packaging projects (business case, commercial plan, set clear objectives and goals for innovation tests and launches, evaluation against KPIs).
- Manage the relationship with and delivery of the agencies involved with the projects.
- Manage marketing spend related to activity development, ensuring effectiveness and efficiency performance evaluation against agreed KPIs and lead corrective action with market experience required.
- Established Brand Management experience within the alco-beverage sector / On Trade.
- A good understanding experience of the development and execution of brand activations - specifically digital, experience, and in bar/store.
- Creation of appropriate visibility items that drive the rate of sale at the point of purchase.
- Developed and managed relevant alliances and global partnerships and developed appropriate programs in conjunction with our markets to maximize return for the brand.
- Managed the relationship with and delivery of the agencies involved in the projects, including performance evaluation against clear KPI agreed at the beginning of the process Development of brand toolkits, customer sell in, and internal brand advocacy.
- Strong communication skills, an engaging and dynamic personality, passion for results, and exceptional quality output.
- Willingness to travel to markets and as required, globally, on a frequent basis.

**Qualifications for Brand Ambassador**:

- Diploma or Bachelor's degree in Hotel & Tourism Management, Business, Marketing or related field.
- experience in progressively responsible Brand leadership roles in related industry required; direct experience in beer, wine or spirits preferred
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Ability to work in a fast-paced environment with continuous innovation
- Strong communication skills
- Brand management experience, with a solid understanding of brand management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends

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