Head of Content Marketing, Ap Vision Care

1 week ago

Singapore Johnson & Johnson Full time

Being part of J&J Vision Care (VC) Asia Pacific Region, this role will report into the Senior Director Marketing, playing a critical leadership role in shaping our VC marketing content development and deployment to drive brand building across our Acuvue portfolio.

If you are the talent that is keen to be part of the team that shape and drive the brand marketing content strategy across our J&J VC AP region, this might be the right role for you

**Responsibilities**:

- Create and own the content strategy across digital platforms (owned platforms) for Acuvue and other Vision Care products in AP- SEO strategy.
- Lead brand building content on base business across Acuvue portfolio and wearer life-stages by partnering with the portfolio/ brand leads and professionally connected commerce teams
- always on, pull content.
- Work closely with the marketing and agency teams to create marketing content (text ads, social ads, videos, landing pages and more) for use across the conversion funnel.
- Establish strong partnership with Professional Connected Commerce and Strategy Insights & Analytics team by playing an active role in designing/building content strategies across our platforms, guided by data and analytics.
- Effectiveness and efficiency to drive personalisation of media, including paid media leveraging internal and external analytical tools

**Qualifications**:
**Desired Experience**
- Minimum 10 years of experience in marketing
- Data driven and content marketing experience.
- Ability to work in matrix environment.
- Ability to influence cross functional stakeholders (across levels)
- Successful track record of delivering digital programs, products, and services.
- Extensive experience working with creative and/or technical development of web-based solutions, technology, and emerging media.
- Experience in marketing to professionals will be an added advantage.
- Possess advance knowledge and strategic insights of digital channels, precision, and performance marketing strategies.
- Deep understanding of all digital & performance marketing, product experiences and an understanding of how they connect with consumers (and professionals)
- Strong leadership, communication and influencing skills, Agile mindset & strong analytical skills.
- Track record of people development and leadership is required.

**Reports into**

Senior Director Marketing, AP Vision Care

**Location**

Singapore

**Key stakeholders**
- Professionally Connected Commerce team
- Local, Regional and Global marketing teams
- Professional Education team
- SI&A team
- BU IT team

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