Senior Media Manager, South Asia

2 weeks ago

Singapore GUCCI SINGAPORE PTE LTD Full time

**Role Mission
If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond.

The position we’re offering is for someone able to let others shine by expressing themselves. Not an ordinary role. You’ll have the opportunity to encourage your team towards success by promoting the philosophy and values of the brand.

The Senior Media Manager, South Asia & Pacific, will be responsible for the planning of the region’s local digital media strategy. This role will focus on, but not limited to, five areas of activity: Digital Display, Paid Social Media, Paid Video Distribution, Native Content strategies and some parts of the Local Digital Store Marketing program.

**Key Accountabilities
- Using the WW Digital Media Strategy as a guide, develop the local approach to

premium digital activity, including budget plans, media mix and placement strategy.
- Work closely with local senior MarCom, Merchandising and WW Product Marketing

Execs to understand the local business challenges and global opportunities.
- Lead the relationship with local digital agencies, vendors and social media platform

contacts.
- Manage digital influencers projects and reports on results
- Manage local Digital Media Planner and/or Coordinator direct reports.
- Oversee local inputs into MMS and all regional digital budget charts.
- Benchmark local activities to our KPI and benchmarking system, looking to optimize

and expand the plans.
- Prepare and share plan summaries, topline results and regular reports with local execs

and the WW Digital Media team.
- Build close synergy with the local eCommerce team, monitoring and aligning the

activity calendar.
- Closely collaborate with the WW Digital Media and WW Content teams to execute local

Digital Native programs and be well versed on the most current Digital Native Content

Disclosure policy.
- Oversee all local digital campaign specs and manage creative requests with the WW

Corporate Image Department and local agency.
- Ensure all imagery on the Local Digital Store Listings programs are updated.
- Ensure local agency billing reports and invoicing payments are handled on time.

Attend relevant local industry events and conferences to stay current on all digital

topics, reporting these findings back to local Execs and the WW Digital Media team.

**Requirements
- Bachelor’s degree
- Fluency in native language and English.
- Minimum of 3-5 years of experience in digital media planning or eMarketing on the

brand/retailer, agency or publisher side.
- Strong analytical, presentation and communication skills.
- Passion for the fashion, luxury and digital industry.
- Enthusiastic, driven and well organized.
- Microsoft Office, Google Analytics, MOAT, Doubleclick Systems and Social Media

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