Sales Planner, Ad Sales

1 week ago

Singapore BBC Full time

Job Introduction
The Sales Planner - Singapore supports the Singapore based sales team & SEA sales reps by managing responses to TV & digital sales briefs from agencies & clients in Singapore & regionally. The role includes planning media campaigns, working with agencies/clients & the sales team to refine proposal responses, setting up campaigns within BBC booking systems and working with Ad Operations on campaign implementation, optimisation, and technical troubleshooting. Working closely with Ad Operations, Pricing & inventory and Business Intelligence, the Sales Planner provides in-depth knowledge of internal technical processes and broadcast & digital solutions and draws on this information to support the sales team(s). Sales Planners also have a technical and commercial perspective on new digital products and commercial opportunities.

The Sales Planner is also increasingly the POC for digital programmatic ad sales to agencies, a growing revenue stream at BBCGN

In summary the Sales Planner is an essential part of the BBCGN Sales team, and there is opportunity to progress to a Sales Executive level if successful in this role.

Main Responsibilities
**Managing Broadcast & Digital Sales Campaigns**
- Works closely with sales leads and BBC StoryWorks (content production team) to respond to advertising briefs from agencies/clients and work closely with sales & BBCSW to develop competitive, compelling options and propose solutions to secure business for BBCGN
- Provide information for proactive pitches & work with sales to develop media plans across BBC GN Platforms
- Review inventory availability and inform contacts in the client/agency business on placement options.
- Develop a reputation as a multitasker with the ability to handle many projects simultaneously.
- Manage day-to-day enquiries from sales houses and programmatic treading desks, plus in-country BBC GN sales reps & act as the first point of contact for their needs and information
- Work closely with the in-house campaign management and coordination teams to ensure smooth delivery and reporting of TV and digital campaigns

**Launching and Implementing Campaigns**
- Work closely with Ad Operations to set up and launch campaigns on time and in line with client expectations.
- Review revenue and inventory data to check that placements are delivering to expectations.
- Follow up with clients/agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns.
- Check that campaigns have delivered in line with insertion orders and that revenue is recognized appropriately.
- Provide regular performance reports for agencies and the sales team detailing click-through, impression levels, on schedule indicators, etc.

**Technical Troubleshooting and Campaign Optimisation**
- With Ad Operations, conduct technical troubleshooting and resolve any issues identified.
- Monitor campaign performance and optimise campaigns to increase effectiveness and audience reach.

**Client/Agency Engagement**
- Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaigns.
- Liaise with agencies to promote the BBC digital proposition and educate them on digital products and opportunities.

**Developing Professional Capability**
- Agree a development plan with the VP Advertising Sales to increase capability, competency, and industry knowledge in line with business needs
- Keep up-to-date with industry trends, new product developments within BBCGN and the competition to develop a reputation as a digital advocate and advisor within the sales team.

**Strategic Planning & Decision Making**
- Respond to agency/client briefs, develop options to propose solutions.
- Monitor inventory availability and books campaigns.
- Work with Advertising Operations to set up and launch online campaigns.
- Liaise with the sales lead, Finance and BBC Legal to set up templated client contract.
- Monitor campaigns and conduct campaign optimization to improve performance or campaign
- Provide a “knowledge bridge” between the digital team in Ad Operations and the sales teams.
- Troubleshoot and report technical issues working as a liaison point between agencies/clients and Ad Operations.

**Relationships**

VP Advertising Sales - business and performance reviews, coaching & mentoring

Singapore Sales Team - responding to briefs, pitching, campaign reporting daily/weekly.

Advertising Operations - technical aspects of campaign management, troubleshooting daily/weekly, coaching and mentoring.

Digital Team - Ad Ops new product information, digital promotion daily/weekly, coaching & mentoring

Clients & Agencies - campaign Management, reporting, optimisation, programmatic direct sales

**Essential**
- Attention to detail & ability to multitask
- IT literate.
- Numerate.
- Ability to work in a small team, be a self-starter, work remotely if necessary.
- Good spoken and written English

**Desirable**
- Media

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