Marketing Specialist

1 week ago

Singapore KULT VIRTUAL ASSISTANTS PTE. LTD. Full time

We are currently seeking a talented and experienced Marketing Specialist to join our dynamic marketing team. As a Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. This is an exciting opportunity for individuals with a passion for marketing, strong analytical skills, and a creative mindset.

**Responsibilities**:

- Marketing Strategy Development:

- Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business objectives.
- Conduct market research to identify target markets, customer segments, and competitive landscape.
- Develop marketing plans and campaigns to drive brand awareness, lead generation, and customer acquisition.
- Digital Marketing:

- Develop and optimize digital campaigns to increase website traffic, conversion rates, and online visibility.
- Monitor and analyze digital marketing metrics and KPIs to measure campaign performance and make data-driven decisions.
- Content Creation and Management:

- Develop content calendars and manage content distribution across different platforms.
- Collaborate with graphic designers, copywriters, and other team members to produce high-quality marketing collateral.
- Social Media Management:

- Manage and maintain social media accounts to enhance brand presence and engage with the target audience.
- Develop social media strategies to increase followers, drive engagement, and generate leads.
- Monitor social media trends, track performance, and implement optimizations to improve results.
- Marketing Analytics and Reporting:

- Track, measure, and analyze marketing campaign performance using various analytics tools.
- Prepare comprehensive reports on key marketing metrics, trends, and insights.
- Provide actionable recommendations for optimization and improvement based on data analysis.

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