Senior Marketing Executive

2 weeks ago

Singapore Westcon-Comstor Full time

**ROLE DESCRIPTION**
This senior marketing role will be aiding Westcon team with planning & executing marketing plans & strategies for key vendors. Drive desired ROI with development and implementation of offline and online demand generation marketing activities.

**DUTIES & RESPONSIBILITIES**
- Liaise with key marketing contacts in vendors to ensure smooth execution of activities
- Collaboration with other vendor contacts where necessary
- Maintain up-to-date CRM marketing lists
- Customer interaction around events and coordinating marketing support
- Working with marketing operations to manage vendor funding
- Demand generation for reseller, vendors and group departments
- Assist line manager on planning, developing and managing marketing activities
- Execute marketing activities in line with group brand identity & marketing best practices
- Execute central and/or in-country marketing campaigns as appropriate
- Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events
- Design management and broadcast of marketing communications using group marketing platform
- Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness
- Coordinate marketing communications
- Produce presentation materials
- Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
- Work effectively with Central marketing team members
- Support social media activities on LinkedIn and other relevant platforms for the region
- Using digital marketing tools to perform lead demand gen activities

**REQUIREMENTS**
- Good understanding and experience of marketing and communications in B2B environment
- Good understanding of vendors, resellers and the IT market dynamics and requirements would be advantageous
- Understand KPI and maintain effectiveness of demand generation and/or lead creation campaigns
- Events co-ordination
- Social Media activities
- Good knowledge in digital marketing
- Ability to use standard software: MS Office Applications, Adobe Suite & digital marketing tools

**Job Types**: Full-time, Permanent

**Salary**: From $1.00 per month

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 3 years (preferred)

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