Marcom Executive

23 hours ago

Singapore R SYSTEMS (SINGAPORE) PTE LIMITED Full time

Support Marcom team to develop and execute effective marketing and communications strategies and go-to-market plans.
- Manage and execute new, non-traditional marketing channels, content approaches, and partnerships to build brand awareness, shape perceptions, drive purchase behaviour, drive engagement and nurture brand loyalty.
- Supporting Marcom team in all Go-To-Market plans to gain new customers through communication efforts.
- Work with marketing and business teams to develop strategies and campaigns to acquire new/existing customers.
- Work closely with creative agencies on developing and executing communications that may include paid advertising, websites, social media, in-stores and/or on-ground activation.
- To support in the planning and execution of events that includes sourcing, logistics, communication, and collaterals needed for brand, product and service launches.
- Ensure consistency in key communication messages across all customer touchpoints - online, shops and etc.
- To manage and execute ATL, Social, and Digital integrated communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, electric mailers, and flyers.
- Keep abreast of marketing trends & adopt a test-and-learn mentality.
- Management of allocated marketing budgets that includes raising PO, closing invoices, and forecasting.
- Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred.
- Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role, advertising or marketing agency.
- Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills will be essential.
- Strong verbal and written communication skills, with an eye for detail,
- Adaptable to a fast-paced environment with the constant need for changes due to the nature of the business and be a resourceful individual.
- Basic knowledge of digital marketing media channels and ad formats.
- Understanding of Social media and its associated trends.
- Great interpersonal skills & good project management to work with multiple stakeholders internally and externally.
- Natural flair for creative work and content will be an added advantage.
- Can do attitude, eager and willing to learn.

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