Content Strategist

2 days ago

Singapore DIGITAL PIZZA PTE. LTD. Full time

**About Us**:
ToonShow is an innovative Toy and Entertainment company, focused on creating joy-filled, imaginative experiences. We are dedicated to inspiring play, creativity, and connection through our wide range of content and products. To expand our brand's reach, we’re looking for a visionary **Content Strategist **who can develop on-trend, viral-worthy video content that resonates with our target audiences.

**Position Overview**:
**Key Responsibilities**:

- **Trend Research & Insights**:Stay up-to-date with the latest trends in digital marketing, social media, and pop culture.
Identify viral content opportunities and adapt them to align with our brand and product messaging.
- **Creative Concept Development**:Generate fresh, innovative ideas for short-form video content (e.g., TikTok, Instagram Reels, YouTube Shorts).
Craft storyboards, scripts, and visual concepts for engaging and family-friendly campaigns.
- **Strategy & Execution**:Develop and implement a content strategy tailored to each platform’s unique audience and algorithms.
Collaborate with video producers, graphic designers, and influencers to bring content to life.
- **Analytics, Optimization & Reporting**:Monitor the performance of video content using analytics tools.
Use insights to refine strategies, ensuring maximum reach and engagement.
Create detailed reports on engagement, reach, virality, and ROI for each campaign.
Present findings to stakeholders, providing actionable recommendations for content optimization.
- **Collaboration**:Partner with product teams to showcase toys in fun, organic ways.
Work with influencers and creators to amplify reach and credibility.

**Qualifications**:

- **Experience**:3+ years in content creation, social media strategy, or a similar role
- **Creativity**:A portfolio of successful viral campaigns or creative projects.
- **Trend Awareness**:Deep understanding of trending formats, challenges, and content styles on platforms like TikTok, Instagram, and YouTube.
- **Storytelling Skills**:Ability to turn ideas into compelling narratives that connect with audiences.
- **Team Player**:Strong collaboration and communication skills, with the ability to manage multiple stakeholders.

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