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Senior Marketing Campaign Specialist, Sg
2 weeks ago
**About Us**
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
**Introduction**
We are seeking a highly motivated and detail-oriented Senior Marketing Campaign Specialist - Bank Campaigns to lead the execution and optimization of marketing campaigns in collaboration with top-tier bank and payment partners. This role is pivotal in managing and growing key partner relationships, securing co-marketing support, and delivering impactful campaigns that drive customer acquisition and revenue growth—particularly in Singapore and across regional markets.
**In this Role, you’ll get to**
- Plan, execute, and manage co-branded marketing campaigns with leading bank and payment partners across Singapore and regional markets.
- Ensure smooth coordination with internal stakeholders (e.g., design, content, legal, CRM) to deliver campaign assets on time and in line with brand standards.
- Monitor campaign performance and make data-driven adjustments to meet or exceed KPIs.
- Secure and manage funding from partners for Always-On and Tactical campaigns.
- Manage and deepen relationships with bank/payment partners to ensure long-term collaboration, alignment on goals, and ongoing support for initiatives.
- Work closely cross-functionally with CRM, design, product and analytics teams to ensure campaign alignment and delivery.
- Track and report campaign results with clear insights and recommendations for future campaigns.
- Conduct regular market and competitor analysis to understand trends and identify white space opportunities.
**What you'll Need to Succeed**
- Bachelor’s degree in Marketing, Business, or a related field.
- 4-6 years of experience in campaign marketing, partnerships marketing, or co-branded campaign execution, preferably in e-commerce, travel, or fintech.
- Proven ability to manage multi-channel campaigns from end to end.
- Strong communication and stakeholder management skills—comfortable working with internal teams and external partners.
- Analytical mindset with experience using data to measure campaign success and inform decision-making.
**Preferred Qualifications**
- Experience working with bank or payment teams in sectors such as travel, fintech, or e-commerce.
- Ability to work effectively in a fast-paced, cross-functional environment and manage multiple campaigns across regions.
- Solid grasp of the marketing landscape, including CRM, paid media, and conversion optimization strategies.Knowledge of APAC banking and payments ecosystem and consumer behavior.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Have a good trip, and see you soon
