Data Analytics and Insights Specialist

In this role, you will oversee data analytics and insights efforts for the entire Southeast Asia Region & International Marketing.

You will be working with global, regional and local teams to develop analytical tools for our SEA markets and you will be delivering regular reports that help drive informed decision making.

**What you'll do**:

- Synthetize data and analysis into impactful, action-orientated reports for stakeholders.
- Communicate the key findings and insight to senior managements and peers both conversationally and in formal presentation style.
- Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data.
- Provide qualitative and quantitative analysis and insights to inform business strategy, marketing, digital marketing, and product development.
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects.
- Follow-up meetings with stakeholders after received analysis, to ensure it is helpful and documented any scope for improvements.
- Responsible for Business Performance Reporting to Senior Leadership Teams on a Regional Level. Managed datasets, designed data visualization dashboards on Tableau, and delivered relevant insights to key stakeholders through strategic analysis and storytelling.
- Analyze a wide range of data to help inform marketing, brand and business strategies.
- Ensure the analysis is relevant for SEA and/or International Marketing, and local SEA markets' analysis needs/requests.
- Work across 6 Local Teams (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) as well as the Regional SEA team and also the Global Data Team on cross functional and cross geographical projects.
- Use a wide range of analytical tools to help with analysis of both digital data such as social and search right through to traditional business data such as penetration and brand equity.
- Assess data quality to gauge suitability for analysis.
- Conceive templates, dashboards and other visualisation tools for data analysis.
- Interpret data analytics findings.
- Perform data cleaning and transformation to ensure suitability for analysis.
- Provide inputs on current available metrics and data collection to develop new metrics for research projects.
- Generate graphs, dashboards and visualisations with core metrics and key performance indicators (KPIs) to measure business performance.

**Who you are**:

- You have at least 5 years of experience working with insight & analytic background
- An analytical role and providing insight and recommendation based on analysis
- "Storytelling" in a music context, and crafting clear, compelling messaging
- A thoughtful, organized and data analytic-oriented professional
- An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
- You have a strategic mindset and lean on data to inform and track business goals
- Strong with analytical tools
- Excellent communication skills to liaise with stakeholders of different level across the business.
- Excellent verbal and written communication skills.
- Good leadership and team player.
- Passion for digital and analytics, not afraid to break convention and want to be a revolutionary within the music business.

**What we give you**:

- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development

**Equal Opportunities**

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

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