Digital Marketing Specialist

Ginza Xiaoma is Asia’s leading Hermès curator, collector, and reseller. We are one of Asia’s most prestigious Hermès boutiques with our flagship store located in the heart of Ginza, Tokyo. As Japan’s No.1 largest Hermes’s specialty store, we have a rare collection of Hermès bags with more than 1000 items and other rare collector items. We are one of the most trusted Hermès boutiques in Japan and Hong Kong.

We have just expanded our business to Singapore and we are looking for for a self-motivated and high performing digital marketing specialist to join our new team in Singapore. You will thrive in this position if you are goals-driven, strategic and tactical and have a growth mindset. Working with the global team in Singapore and marketing team in Japan, this is a precious chance to gain international exposure and develop essential interpersonal skills in a global luxury brand.

We are looking for a strong digital marketer who has a strong hands-on experience in Search Engine Marketing, Search Engine Optimization and Social Media Marketing in the luxury related industry.

**Job Highlights**:
**✮ **Asia's No.1 Hermes store,

**✮ **Learn about appraisal and appraisal with Japanese luxury appraisal veterans,

**✮ **Create Asian sales myth with senior SA,

**✮ **Japan Ginza store, Hong Kong Central store, cross-border exchange possibility

**Responsibilities**:

- Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn
- Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs
- Undertake relevant and suitable optimization measures to improve campaign performance
- Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
- Create and customize reports as and when they are requested
- Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
- Enable Adwords and Google Analytics Integration. Provide expert direction to IT team
- Deliver higher traffic and sales conversion to our website through digital marketing
- Build and implement automated traffic generation workflows that are effective and scalable
- Improve our website discoverability via content, SEO, backlinks or any other organic means]
- Implement paid digital advertising campaigns that deliver high quality traffic and ROI.
- Build affiliate and referral networks of online media, KOL and influencers that deliver traffic and sales to promote our brand positioning
- Evaluate important metrics that affect our website traffic and target audience
- Report to our Marketing Manager and work closely on coming up both the Online and Offline Marketing Campaign for the fiscal year
- Coordinate with our content creation and sales teams
- Identify opportunities for optimization within the current user funnel to improve performance metrics by understanding user behavior through data
- Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
- Plan and execute digital and print media plans including paid for digital advertising, social media plans, and SEO
- Formulate and execute data driven digital marketing strategies to achieve sales goal

**Job Requirements**:

- Minimum 3 years of Google Ads account management experience required
- Minimum 3 years of Facebook ads management experience required
- Anyone without hands-on Google AdWords experience will not be considered
- 2 years of agency experience in managing campaigns across multiple industries and market segments with SEO fundamental knowledge is a plus
- Ability to write ad content and do some basic image editing when required
- Google Ads Certification required
- Google Analytics experience a plus
- Good knowledge in Google Analytics, Google Search Console and popular research Tools such as AHREFS, SimilarWeb, SEMrush
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Knowledge of SEO, various online search mediums and social media and an understanding of how these omni-channels work together with advertising is a plus
- In-depth knowledge of various social media platforms, best practices, and website analytic
- Up-to-date on the latest trends and technologies in digital marketing
- Understanding of website analytics tools (e.g., Google Analytics) and hands-on experience in setting up and optimising Google Adwords campaigns
- Applicant must be able to work in Singapore

**Job Benefits**:

- Competitive salary
- Computer equipment: Macbook or Windows of your choice
- Hands-on opportunity to learn and grow new skills in a fast-paced environment
- Prestigious high-end luxury