
E-business & Digital Manager, Apac
1 week ago
To position Acqua di Parma as a pioneer in the Digital environment and accelerate the e-business in APAC region.
**KEY RESPONSIBILITIES**:
Digital Business & Ecommerce Management (Brand & E-tailers)
- In charge of TR APAC online POS development and maintenance with agency
- Reach the Sales targets for e-business in the Region
- In charge of e-category management following HQ requirements and APAC strategy
- In charge of e-VM management following HQ requirements and APAC Marketing Calendar
- Coordinate with HQ for the update and enhancement of South Korea and Japan info websites
Digital Activations
- Ensure Markets’ online activation plan matches their growth and Brand Image strategy, and that it is properly rolled-out
- A&P budget coordination and follow-up with Area Managers
- In charge of the approval process of online activities (Banner, social content creation, KOL posts.) with HQ and the Markets
- Monitor the performance of each activity and propose adjustments, changes when needed
- Coordinate TR APAC digital activities with Area Manager, the retailers and HQ
CRM Strategy
- Supporting the Markets in the creation of their CRM and EDM strategy and ensuring a proper roll-out to recruit new customers and build Brand loyalty
- Monitor the CRM activities and propose adjustments, changes when needed
- Coordinate between Market, HQ and Legal team when needed regarding Customer data policies
- Support the Markets in the expansion of their CRM database and propose relevant call to actions to encourage data collection
- Coordinate with Training and Marketing team for Customers activities organisation
Media & Local Communication Plan
- Support the Regional Marketing Manager and the Markets to roll out Media plan to raise Brand awareness
- Support Markets creating a Media strategy (paid search, social media marketing ) to increase the Brand digital presence
- In charge Regional Social Media editorial plan & coordination
- Bring an innovative Media vision to the Region
**JOB REQUIREMENTS**:
- At least 8-10 years of working experience, with minimum of 5 years of experience in Digital Marketing and E-commerce Marketing
- Prior experience in the Beauty/Luxury/FMCG/Marketplace industries
- Team-spirited with an international outlook
- A creative thinker with strong analytical skills/business acumen
- Strong interpersonal skills, negotiation, and presentation abilities
- Strong understanding of brand image
- Well-organized with strong ability to multi-task and good attention to details
- Ability to manage relationships across multiple departments and teams to build lasting partnership and collaboration
- Able to work under pressure to meet tight deadlines
- Able to lead and motivate team-mates and remote workers/partners
- Strong computer skills including PowerPoint, Excel, Word, and Outlook
- Excellent oral and written communication and problem-solving skills
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