
Data Strategist
4 days ago
**Location: Singapore**
There's never been a better time to join our client's Cloud. Globally, more than 5,000,000+ businesses hae switched to our client's Apps (an integrated suite of cloud-based communication, collaboration and mobile productivity solutions - specifically designed for tems and built for the Web). 1M+ business switched in the last 12 months alone and 5,000+ more switch every day. Momentum is accelerating and our client is investing heavily to scale its Enterprise business unit globally. This position is at the core of our client's Marketing strategy.
Description of Services:
- Strategic deep dive on GCMA business intelligence solutions and Marketing business processes to analyze, develop, optimize and support the JAPAC Regional Google Cloud Marketing with data driven insights.
- Build data driven insights and data analysis to support JAPAC Regional Partner Marketing, and support the team with the target setting and attainment related analysis.
- Support the JAPAC regional BI team with end-to-end data engineering, BI and analytics solutions, and work closely with the central BI team to review the new releases, and assess the impact on the existing business.
- Support the JAPAC Regional team with Sandbox related insights to support budget and utilization, and develop budget spend related data checks and analysis.
- Build and manage requests from JAPAC Regional Google Cloud Marketing team related to Database, Accounts, Contacts and Engagement related insights, and Database hygiene for JAPAC Google Cloud Marketing Database.
- Work with central MDM engineering team to provide JAPAC database specifications with inputs from JAPAC Regional Google Cloud Marketing team
- Augment/correct/enrich existing dataset and utilize external data set when available
- Manage segmentation/targeting requests from JAPAC Regional Google Cloud Marketing team by analyzing Google Cloud Marketings Customer, Prospect and Propensity model dataset
- Manage timelines, milestones and updates on project/request progression
- Prioritization recommendations of marketing operational projects and request
- Manage communications/updates on the projects to keep the rest of the Google Cloud Marketing team updated
- Recommend and roll out change management when there is a significant change in the current database management process or tools
- Work with Google Cloud marketing stakeholders to analyze current as-is state of marketing operational processes and map out the to-be state with a roadmap, action plan and timeline
- Analyze current business priority named accounts and demand gen program coverage to optimize our GTM plans
- Identify, manage, escalate risks and issues with regards to our database/segmentation strategy or optimization opportunities with Google Cloud Marketing operations team
Description of Deliverables:
- Deliver business insights, recommendations, and detailed analysis related to sub regional prograM/Funnel optimization recommendations, accounts, partner marketing, and sandbox.
- Manage Project Timelines and ensure deliverables are met within stipulated milestones
- Build out Project intake process and progress tracker
- Business requirement docs for all JAPAC specific Data requirements
- Data Schema documentations when project involves data process re-engineering
- User acceptance test for projects that has user inputs
- Documentation of projects
- Training Guides for projects that require user inputs
- Project communication plans and communication content
- Segmentation strategies/analysis based on JAPAC
- Regional Google Cloud Marketing team program brief
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